Uruguay taps soccer fans for a new, crowdsourced Olympic t-shirt

Uruguay taps soccer fans for a new, crowdsourced Olympic t-shirt

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There are few lengths to which sports fans will not go to help promote their favorite teams, including even coughing up the cash to crowdfund them. Now, Uruguay’s Ministry of Tourism and Sport is tapping fans of its winning soccer team for their creativity instead – specifically, it’s soliciting fan-created images to include on a brand-new Olympic t-shirt.