For USD 231,000, design your own hotel room made of ice

For USD 231,000, design your own hotel room made of ice

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Many holidaymakers are keen to find ways they can make their trip unique, and getting to decide what goes into a hotel room is one way to do just that. While UK-based Whitbread has already used its smart tech-enabled hub spaces to lend a measure of personalization to its hotel rooms, Sweden’s ICEHOTEL is going one further, enabling customers to work with designers to create their own bespoke ice creations before they arrive.