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For USD 231,000, design your own hotel room made of ice

Many holidaymakers are keen to find ways they can make their trip unique, and getting to decide what goes into a hotel room is one way to do just that. While UK-based Whitbread has already used its smart tech-enabled hub spaces to lend a measure of personalization to its hotel rooms, Sweden’s ICEHOTEL is going one further, enabling customers to work with designers to create their own bespoke ice creations before they arrive.