Buy-one-give-one indie eyewear sells for $95 delivered

The market for prescription eyewear has traditionally been dominated by high prices, little innovation and a few large competitors. That’s why we’ve seen online discounters emerge, and it’s also why a young new startup has set its sights on the industry—so to speak—with a paradigm-busting model that aims to combine independent design, “buy one, give one” generosity and some long-overdue pricing transparency.