Web retailer helps find the perfect fit

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Every body is different, and just five or six percent of bodies fit the model that most designers use as their standard. Which is why a women’s apparel retailer is using proprietary technology to customize selections to a customer’s individual shape. When signing up for their personal myShop, customers enter their measurements and MyShape‘s patent pending ShapeMatch software determines their body shape. MyShape has defined seven basic body shapes, based on proportions and sizes of waist, shoulders, hips, etc.

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