Spotted for you this week: a health care group offering cheaper services and shorter waiting times thanks to a club-membership model, a way to access rewards programs using location-based social networking services, gravestones featuring digital technology, and more. Our next edition is due on 23 June 2010. In the meantime, check out our daily postings on, send us your tips, and please don't forget to tell your friends and colleagues about us. Much appreciated!



June 16, 2010

In the United States, more than 40 cents of every dollar patients spend on health care goes toward insurance billing and overhead. That means clinicians must see more patients each day just to make ends meet, resulting in longer wait times, shorter appointments and higher costs. Aiming to apply some fresh thinking to an area that sorely needs it, Qliance has developed a new model for health care that works like a health-club membership and excludes insurance from the process.

Qliance reminds us of Hello Health for the way it aims to make medical services friendlier and more accessible for everyone. With three clinics in the Seattle area, Qliance gives its members unrestricted access to its clinicians and services for a monthly fee of between USD 44 and USD 129. No long-term contract is required; rather, members simply pay a registration fee of USD 99 and choose from two types of service plans—one with remote hospital coordination, or one with bedside hospital coordination by Qliance clinicians. Services include checkups, vaccinations, pneumonia, minor fractures, routine women’s health exams, and ongoing care for chronic illnesses such as diabetes, hypertension or obesity—the primary and preventive care, in other words, that accounts for 90 percent of the medical issues that drive people to the doctor, according to Qliance. For more serious problems, Qliance recommends that patients have wrap-around insurance plans; the company's providers also coordinate any necessary outside specialist or hospital care for their patients. The overall result? Shorter wait times, longer appointments (an hour for physicals, for example) and savings of up to 50 percent for patients and employers alike over traditional insurance plans. Open seven days a week, Qliance also reinvests in its clinics, electronic medical records and patient services the 40 cents of each dollar that would have been lost to billing and overhead, it says.

Qliance has already received USD 13.5 million in funding, including investments from Jeff Bezos and Michael Dell, and it's aiming to expand outside Washington as early as next year. One to get in on early? (Related: Doctor 2.0 uses IM & sticks to house callsA simpler way to make a doctor's appointment.)


Spotted by Susanna Haynie




June 16, 2010

There's no end in sight to the gardening innovations popping up each week all around the globe. The latest spotting? SproutRobot, a San Diego-based web service that offers regionally optimized gardening plans and sends seeds when it's time to plant.

Aspiring gardeners begin by telling SproutRobot their ZIP code, and the site generates a personalized planting calendar for that area based on historical weather data. From there, users choose whether they want to buy their own seeds and simply receive planting reminders from the site—that service is free—or whether they want to receive certified organic heirloom seeds and instructions whenever it's time to plant. Pricing on the latter option ranges from USD 19.99 per year for a “Patio Garden” service including up to three varieties and a few small harvests per year to USD 59.99 per year for the “Family Garden” service with up to 10 varieties and veggies several times each week for a family. Whichever paid option they choose, SproutRobot then asks them to select which fruits and/or vegetables they want to grow. Once those choices are made, SproutRobot hand-checks the user's planting calendar and sends out the right seeds at just the right time.

Now in beta, SproutRobot currently serves only U.S. users, but it's aiming to expand, according to one of the company's recent tweets. One to partner with or emulate for aspiring gardeners in other parts of the world? (Related: Gardens for rent by the season, with vegetables pre-plantedRemote-controlled farming for city dwellersHomegrown vegetables, no green thumb neededMore homegrown veggies without the sweatFive new business ideas for urban gardeningMatching would-be vegetable gardeners with arable land.)

Spotted by: R. Steinberg




June 16, 2010

Just as Denim Doctors can inject new life into a favourite old pair of jeans, so Woolfiller can extend the usability of a much-loved wool item.

The brainchild of Dutch product designer Heleen Klopper, Woolfiller repairs holes and hides stains in woollen jumpers, cardigans, jackets and carpets. In a 21st century approach to darning (their words), Woolfiller takes advantage of the unique quality of wool, whose fibres each contain miniscule scales that open up when pricked with a felt needle. Once open, those scales bind with each other and do not separate again, even when washed. To use Woolfiller, consumers place a small bunch of patching wool in the spot that needs help. They then repeatedly prick the old and new wool with a needle, working from both sides over a foam block, until the new patch has bound. Six standard, colour-themed kits are available on the Woolfiller site, priced at EUR 17.50 each delivered within the Netherlands, but custom kits can also be created for EUR 21.50. Each kit contains five pieces of coloured wool, two felt needles, a piece of foam and a user's guide.

Last fall Klopper won the Doen | Material Prize for Woolfiller, which is available both online and in outlets in the Netherlands and in New York. Green and crafty retailers around the globe: time to bring a little good, old-fashioned ingenuity to sustainability-minded, wool-loving consumers near you?


Spotted by: Green Thing




June 16, 2010

Like any major sports event, the FIFA World Cup is a prime merchandising moment, with vast quantities of t-shirts, scarves and those infamous vuvuzelas hitting the stadiums of South Africa and the streets of the teams' home countries. But as crucial as they may seem to fervent soccer fans, most of the patriotic paraphernalia has a fairly short lifespan between shipping containers and landfills.

Offering a meaningful alternative to mass-produced goods, Dutch start-up Rainbow Collection decided to go local and fair trade. It partnered with Africa!Ignite to create the Orange Bracelet, made of beads in the Netherlands' national colour (orange) and the rainbow colours of South Africa's flag. The bracelets were produced by women in the province of KwaZulu-Natal; according to Rainbow Collection, it provided employment for more than 400 rural women by ordering 100.000 bracelets.

Besides offering Dutch fans a way to support both their national team and South African women, the Orange Bracelet is also one of the more stylish accessories designed for the 2010 World Cup. That combination of style and substance seems ripe for replication to other events worldwide.





June 15, 2010

Belgian comic book publisher Sandawe relies on crowdfunding to fund and select new titles. In most countries, comic books are published for a (dedicated) niche audience. Not so in France and French-speaking Belgium, where the 'bande dessinée', or BD, is decidely mainstream. Still, it isn't easy for fledging writers to get their graphic albums published, and 80% of the market is controlled by large publishing houses. Which is which Patrick Pinchart—former editor in chief of a Belgian comic magazine—decided to involve the crowds, launching Sandawe late last year.

Like other crowdfunding concepts we've covered, participants present themselves and their projects to potential investors, who commit to buying one or more shares. On Sandawe, authors display artwork and reveal plot summaries, hoping to excite the interest of 'édinautes'—fans willing to pledge EUR 10 or more. Besides being able to gage the potential popularity of their BD before they create it, authors can also benefit from the promotional clout of fans who are happy to promote albums they backed. Earlier this week, 'Il Pennello' became the first project to reach its target investment of EUR 36.000, after five months of pitching to the comic-loving crowds. (Related: Crowdfunding for creative endeavoursMusic crowdfunding pops up in FranceSustainable forest supported through crowdfundingCrowdfunding software projects.)


Spotted by: RK




June 15, 2010

It's standard practice for hotels and airlines to offer discounts and other rewards to their own best customers, but a new service aims to pass those benefits on to other consumers as well. Specifically, users of location-based social networking services including Foursquare, Gowalla, Yelp, Loopt, Brightkite, Google Buzz and Google Latitude can now coordinate their check-ins through Topguest for a variety of travel and hospitality rewards.

Topguest is a free, members-only service that automatically gives users real rewards program points for their location-based check-ins. There's no need to download or install anything new; rather, users simply sign up for Topguest and sync their check-in app account(s) to the service. Some programs, such as Delta Skymiles, give users points wherever they check in; others, such as Starwood Preferred Guest, will award points only for check-ins at Starwood hotels, Topguest says. Currently Topguest is in "sneak peek" mode, featuring a partnership with Standard Hotels; rewards include a complimentary week's stay for any road warrior who checks into four Standard hotels in the course of a single week, and a 25 percent discount for those who check into Standard properties 10 times. Over the summer, however, the New York-based company plans to add additional partners in the travel and hospitality industry, according to a CNET report.

As the mass-mingling crowds increasingly coordinate online and compete for badges and other local rewards, there's opportunity aplenty for vendors further afield to get in on the action—not to mention companies like Topguest, which stand to benefit by making it all happen. One to get in on early...? (Related: Helping consumers manage their loyalty perks.)


Spotted by: USA Today via




June 14, 2010

A one-stop-shop for those planning an event or party, EventNow connects consumers with pre-screened event vendors who compete for their business.

After registering with EventNow, consumers submit a form outlining their event requirements and budget. Within hours, they're contacted via email or phone by up to five event service providers that can fulfill their requests. Users can then browse those vendors' portfolio galleries, customer reviews and ratings. The service is free for consumers, and vendors pay a lead fee for each customer match. EventNow offers over 350 categories of event services ranging from caterers and equipment hire to ice sculptures and butterfly releases.

EventNow is another shining example of the intention economy at work: buyers stating a purchasing intention, and sellers competing for their business. The service affords event vendors laser-focused access to their target audience in purchasing mode, and offers event-planning consumers a more convenient and efficient marketplace. The New York-based startup launched in April with more than 445,000 vendors in its directory and plans to reach 1 million vendors by the end of the year. Time to start up something similar, or partner with EventNow to set up international versions? (Related: Ponoko ID lets shoppers and designers collaborateBank helps clients buy homes that aren’t for saleShipping marketplace capitalizes on intentions.)


Spotted by:  Cecilia Biemann monthly briefing





June 14, 2010

For many consumers, part of the enjoyment of a hotel experience is having everything done for them—especially the cooking and cleaning. As in virtually every other aspect of life, however, there's plenty of variation to be found, and San Francisco's Hotel Vitale has begun catering to those of a different stripe with a personal chef service that includes shared ingredients shopping and preparation.

The Hotel Vitale lies across the street from a farmers' market, which operates on Tuesdays and Saturdays. Aiming, no doubt, to appeal to guests with a foodie or locovore bent, the hotel's new offering lets them request the service of Kory Stewart, resident chef at the hotel's Americano Restaurant, in a food shopping and preparation experience. Specifically, Stewart will join them on a Saturday trip to the farmers' market to help them shop for produce, cheeses, meats and any other ingredients that might be required for the two-course meal of their choice, according to the San Jose Mercury News. Then, back at the hotel, he will either help the guests prepare the meal or prepare it for them, whichever they choose. Pricing including wine starts at USD 250 per couple, depending on the meal selected. Intriguingly, the service is not mentioned on the hotel's website, yet guests must request it when booking their room at least two weeks in advance.

All of which goes to show, once again, that there are virtually limitless niches to be found in any product or service category, thanks to the infinite variation in consumer preference. Other hotels and restaurants around the globe: How could you cater to the increasingly hands-on masses of food lovers out there with some fresh experiences, status skills and still-made-here appeal? (Related: More meal prep and cooking instruction, this time by Jamie OliverUpscale takeaway meets onsite cooking schoolLoews Hotels adopt local farmers.)


Spotted by: Iconoculture via R. Steinberg




June 14, 2010

After eons of little change in the world of gravestones and memorials, we've begun to see new innovations popping with increasing regularity. Several of the ones we've featured have focused on adding a sense of personal style to memorials and urns—Shine on Brightly, for example—but it was only just recently that we spotted one that brings cemetery markers into the digital age.

RosettaStone is a palm-sized stone tablet with an embedded microchip and up to six engraved symbols that can be selected to represent key milestones or affiliations in the deceased's life. The brainchild of Arizona-based Objecs LLC, the RosettaStone can be preinstalled in a new gravestone or added to an existing one to create a technologically enhanced memorial that will allow future site visitors to read the deceased's story from a mobile device. Both photos and text can be linked with any RosettaStone, including genealogical information, achievements and relationships or even favourite recipes and philosophical beliefs. Using NFC-RFID technology, an enabled phone need only be touched to the tablet to display its associated information; for phones that are not NFC-enabled, the information can be accessed via an associated URL. Mounted outdoors, the granite RosettaStone is expected to last 3,200 years. It's currently priced at USD 191.

Online connections are enhancing countless objects in the offline world, but it's hard to imagine one with more potential to have a lasting emotional impact. Objecs currently has partnerships in place in the US, Canada and the UK; one to team up with elsewhere on the distribution end...? (Related: App lets users attach digital content to any barcodeGoogle window decals link online & off for popular retailersWine by numbers, with a digital content twistConnecting online and off with rfid for the masses.)


Spotted by: Simon Kirby




June 11, 2010

Over the past seven years, we've covered dozens of businesses that let customers design or personalise products. People love having it their way, and entrepreneurs can gain a competitive advantage by combining offline manufacturing with online sales and personalisation. Five recent spottings:

1. THE MAGICAL STORY MACHINE — For GBP 5.95 or less, the Magical Story machine allows users to record their own children's audiobook, along with a personal message. Users pick from a selection of popular children's stories, then record the words online using their computer's microphone and a web-based autocue tool. Appropriate sound effects and music are automatically mixed in with the storyteller's voice, and the result is made available for download as an MP3 file.

2. I AM A STUFFED ANIMAL — I Am A Stuffed Animal makes cuddly toys that resemble caricatures of real people. Users send in one or more photos of themselves (or whoever they want parodied) and some descriptive information such as interests and clothing choices. The stuffed Mini Me is then delivered within four to six weeks; a little more if the destination is outside the United States. The price? USD 69.

3. QUILTCREATOR — allows consumers to come up with their own unique bed quilt by choosing from a wide range of themes, patterns and colours, using a drag-and-drop tool. Six to eight weeks later they'll receive a hand-crafted, 100% cotton quilt that matches their design.

4. EDELWISER — In a similar vein but a very different field, Edelwiser Ski lets users design the livery for the top layer of skis purchased from the Austrian company. Full-colour graphics can feature artwork, images and text. There are also downloadable templates for Adobe Photoshop and Illustrator if users to prefer to do their graphic design using familiar software.

5. FLUID FORMS — Also from Austria, Fluid Forms is a design label that specialises in using CNC technology to create products customised by customer input. Their latest line is Streets Earrings: jewellery featuring an etched map of any location that's special to the earrings' future wearer. Like most personalisation concepts we've covered, it's all done with an easy-to-use web tool.

Spotters: Martina Meng, Judy McRae, Dave Lueder, Dietfried Globocnik




June 11, 2010

Exclusivity is the key to many status-minded consumers' hearts, so how better to convey that feeling than through a gift that can't be purchased for any price? Such, in fact, is essentially the premise behind the Key-2 Luxury key ring, a corporate gift that bestows upon the recipient an ongoing series of luxuries for life.

Key-2 Luxury rings “automatically unlock the door to the rarefied world of exclusive VIP privileges at the world’s leading restaurants, retailers, clubs, bars and hotels, purveyors of fine goods, services, entertainment & travel,” in the London-based company's own words. The lucky consumers who receive them can expect to receive 50 complimentary bottles of Cristal champagne when they book a five-cabin yacht for 10 nights, for example. Similarly, when they spend GBP 18 per person on canapés at a catered drinks party they host, they can receive half a bottle of champagne free for each guest. Hotel discounts, upgrades, late checkout and even complimentary rounds of golf are other examples, and new ones are added daily. Also included with each of them, significantly, is a direct contact at the partner venue, establishing a personal relationship between key holder and supplier. Perhaps most important of all, however, is that ordinary consumers cannot buy a Key-2 Luxury ring; only companies can, for gifting their very best customers and clients. Corporate users of the brandable Key-2 Luxury key chain include Jaeger LeCoultre, Lamborghini, HR Owen, Hugo Boss, City Index, Reuters, ICAP, Man Group, Exclusive Resorts, Storm Model Agency, Hilton on Park Lane and La Dolce Vita.

With benefits for corporate givers, benefit suppliers and individual recipients, it's easy to see the model's appeal. One to try out—or use as inspiration for an uber-premium, status-conveying, perk-infused, brand butler innovation of your own? ;-) (Related: Hotel perks for Mercedes driversMore luxury loos, now for members only.)


Spotted by: Sam Mar




June 10, 2010

The shortage of clean water in many parts of the world is a topic we've seen addressed on several occasions before—such as by the Hippo Water Roller and the PlayPump, to name just two examples. Recently another solution caught our eye, not least because it just won this year's Energy Globe World Award.

Aakash Ganga, or River from the Sky, is a sustainable system that channels rooftop rainwater from every house in a village through gutters, and then pipes it to a network of multitier, underground reservoirs. Currently implemented in six drought-prone villages in the Churu District of Rajasthan, the system captures enough rainwater to meet the drinking needs of an entire village for 12 months. Aakash Ganga is the brainchild of social entrepreneur and Sustainable Innovations president BP Agrawal, who also won the USD 100,000 Lemelson-MIT Award for Sustainability earlier this year. The system currently supplies some 10,000 people with fresh water, and the Government of Rajasthan has signed a letter of intent to implement Aakash Ganga in 50 villages to serve another 125,000 people. A100-village plan is being evaluated for implementation as a public-private-community partnership or social enterprise by 2011 or 2012. A video demonstrates the system in action.

According to the World Health Organization, 1.1 billion people lack access to safe drinking water. Time to get involved and help put an end to that problem? (Related: Buy a bottle of wine and donate clean water.)


Spotted by Murtaza Patel




June 10, 2010

Just as summertime is the season for music festivals, so too has it become the time for an annual parade of innovative and eco-minded phone-charging initiatives to keep revelers' phones juiced. First up this year? Orange Power Wellies, which use the heat in festival-goers' feet to charge their mobile phones.

Created by Orange in collaboration with GotWind, Orange Power Wellies target Glastonbury Festival attendees with a power-generating sole that converts heat from the wearer's feet into an electrical current that can be used to charge a mobile phone. Twelve hours of frolicking at the festival in the thermoelectric boots provides enough power to charge a phone for one hour; for longer charging, festival-goers can head over to the dance tent for hotter feet and extra charge. Either way, at the end of the day users simply plug their phone into the power output at the top of the welly for charging. Orange will be showcasing the Orange Power Wellies prototype onsite at the festival, which takes place later this month. Also available at the festival will be Orange's Chill 'n' Charge tent with free charging.

We've now seen foot-pumped power, dance power and wind power used for festival phone-charging. Keep the eco-powered, festival-targeting innovations coming!





June 10, 2010

The storefront apps are coming fast and furious. No sooner had we finished our story about Payvment's tool for adding sales capabilities to Facebook pages than we came across Vendr, which effects the same transformation on web pages of any kind.

Not to be confused with VendrTV, Vendr seamlessly adds storefront capabilities to any website or blog with just a few lines of code. It does that by adding a “Store” button; when clicked, it dims the background page and overlays a brightly lit store that provides customers with an engaging and fluid shopping experience. Both physical and digital goods can be sold through Vendr stores, which are integrated with both Paypal and Google Checkout. Multiple photos can reflect the options customers choose, and a central dashboard gives owners a view of all store activities. Inventory management options are available, as are alerts when a particular product runs low. Vendr users can also create coupons for storewide, category or specific product use, with options for expiration dates or other restrictions. The creation of California-based Boxador, Vendr is priced ranging from free for up to five products to USD 29.95 per month or USD 299.50 per year for up to 250 products; additional product packs are also available.

Once the domain of large vendors and specialized sites, built-in e-commerce capabilities are now coming to the enterprising masses. Is your brand ready for the new competition...? (Related: Avon takes to Facebook with social sales boutiqueAn online store in 60 seconds.)


Spotted by: swissmiss




June 10, 2010

Much the way French Europcar shows customers the carbon emissions associated with each of its rental cars, so a new restaurant chain includes such information for every item on its vegetarian menu.

With two restaurants in each of New York and London, Australia-based Otarian bills itself as “the first ever low-carbon restaurant chain, using a cradle-to-grave analysis in the carbon footprinting of every menu item.” Almost everything in Otarian's restaurants—from the floor to the tables and chairs—is made from recycled materials. They use the most energy-efficient equipment available, and all the electricity powering them comes from wind, water or sun. Water use is minimised, and local supplies are selected whenever possible. Targeting the heavy emissions associated with the livestock industry, meanwhile, the restaurant offers no meat on its menu. Most interesting of all, however, is that Otarian uses international standards like BSI PAS 2050 to carbon footprint its entire menu; it has also been selected to road test the new Greenhouse Gas Protocol product standard. Its “Eco2tarian Labelling” shows the difference in greenhouse gas emissions between its veggie meals and similar dishes containing meat, fish or egg. Otarian even goes so far as to reward consumers for the carbon they save by eating at its restaurants. Specifically, every purchase earns them “Carbon Karma” credits, which are tracked by way of the restaurant's Carbon Karma cards; consumers can track both their credits and their carbon savings online. After 100 credits, they are treated to a free Choco Treat off the menu.

As legions of eco-minded consumers begin tracking their impact on the environment, there's no shortage of opportunities for companies to stand out by offering the eco intel they need to do that. Eventually, we suspect, that will become hygiene. (Related: Consumers get paid to reduce their emissions.)


Spotted by: Branwen Santos




Just in case you missed it, we've included our previous edition below.

And don't forget—you can access everything we've published in our idea database, which is
conveniently organized by industry.

mobilehunger Tool for restaurants makes menus iPhone-ready
Telecom & mobile / Food & beverage / Marketing & advertising

Ohio-based Mobile Hunger offers an online tool that converts a
restaurant's menu into a mobile-ready site to which iPhone users
are automatically directed.

indiereader A curated marketplace for self-published books
Media & publishing

Authors submit their own self-produced books to IndieReader. If the
book is accepted it is made available for sale on the site. While
authors pay a hosting fee, they receive a full 75% from each purchase.

technowait Queue tracker lets patients pass the time elsewhere
Life hacks

Quebec-based TechnowaiT allows patients to leave the waiting room
if queues are long, and check in by phone to see how the queue is
progressing. The company aims to add a phone alert service also.

passiton Expats help promote New Zealand on viral tourism site
Tourism & travel / Government / Marketing & advertising

Pass It On is an initiative to turn New Zealanders who live overseas
into virtual ambassadors in anticipation of the 2011 Rugby World

anwb Dutch motorists' club tours France in shop on wheels
Marketing & advertising / Automotive / Tourism & travel

The Dutch automobile association ANWB has launched a mobile
service in France this summer, selling tourists items they forgot to
pack, checking their cars, and even helping pitch tents at campsites.

1000umbrellas Free umbrellas on rainy days aim to inspire kindness
Non-profit, social cause / Eco & sustainability

The 50 volunteers for Pittsburgh's Here You Go hand out umbrellas
for people caught in a shower unprepared. Attached to each brolly is
a card encouraging the recipient to perform their own act of kindness.

payvment In 15 minutes, a Facebook storefront
Retail / Media & publishing

Now in beta, Payvment turns companies' Facebook fan pages from
marketing platforms into sales platforms with an application that
allows them to create a storefront within the social networking site.

onefinestay Holiday sublet service offers hotel-style amenities
Tourism & travel

London's Onefinestay lists a variety of homes whose owners have
agreed to accept tenants while they're away. The company can also
supply maid services, towels, linen, toiletries and refrigerator stocks.

alphaclone Platform lets investors clone experts' stock ideas
Financial services

Financial startup AlphaClone lets investors create a portfolio of
stocks–known as a clone–based on the published stock ideas of
one or more highly-regarded fund managers.

jetstar iPads for rent on Jetstar flights
Tourism & travel / Entertainment

Australia's Jetstar airline will this month be trialling iPad rentals
on selected flights. The AUD 10 fee provides access to music,
movies, eBooks, magazines, games and other apps.

learning Five new business ideas focused on education

A school with an investment fund for student startups, a training
programme for entrepreneurs, a fully online admission test prep
course, an SAT answers video service, and skillshare workshops.

contentedcamping 'Try before you buy' service for first-time campers
Tourism & travel

UK-based Contented Camping offers consumers a way to rent
tents, airbeds, tables, chairs, storage units and stoves. Satisfied
customers are directed to the company's retail partner.

betterfly Site matches experts' skills with those who need them
Education / Lifestyle & leisure

Betterfly helps people find individual educators by means of rich
search, profiles and a booking system. It's ad supported so both
providers and consumers can use it for free.

hotelsorrento Hotel offers cultural 'night school' for guests
Tourism & travel

The Sorrento Hotel in Seattle features an in-hotel programme
of cultural events for guests, from book readings (food, drink,
and a copy of the book included) to cocktail mixing classes.






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