White goods morph into whiteboards

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When GE launched “Imagination at Work” as its new slogan to replace “We Bring Good Things To Life”, the most eye-catching part of its online campaign was a virtual whiteboard that visitors could sketch and scribble on. Apparently, someone at GE had the smarts to transfer the ad’s essence to the gleaming white surfaces of GE’s appliances. White goods + whiteboard…? Witness the birth of the sketch-a-fridge.

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