One-stop-shop for creating viral promotions

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Half of all internet users enter online sweepstakes and contests each month, according to Forrester Research, yet few companies have the technical know-how to integrate such promotions with the social networks they’re typically advertised on. A California startup aims to change all that, however, with a new online service that gives companies an easy way to build interactive promotions that tap into the viral capabilities they need to succeed.

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