Wine commerce for amateur vintners
When we first covered Crushpad two years ago, this state-of-the-art urban winery was already making its mark by providing the grapes, equipment, barrels and know-how—all the essentials—to aspiring wine enthusiasts who wanted the experience of creating their own ultra-premium cabernets, merlots or other fine wines, but didn’t have the luxury of owning their own vineyards. Customers who were unable to visit the San Francisco-based facility in person could design their wines remotely, using grape harvests from some of Napa Valley’s finest vineyards, and monitor their wine’s progress online. With a customer base now numbering in the thousands, Crushpad is not only still going strong, but has expanded its offerings to include resources for those who want to capitalize on their winemaking experiences by launching their own brands.
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