Wise Words with David Hillier

Wise Words with David Hillier

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Charities often go to great lengths to simplify public involvement in their campaigns and the internet has contributed to the ease in which a person can do good – whether it be an online petition which only requires an email address, or a pre-written email where a person only has to add their signature. Fast, convenient actions are hugely popular as they encourage supporters and build loyalty to the charity.

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