Wise Words with Ivan Pardo

When it comes to finding out exactly whose pockets are lined by the profits from certain products, consumers are often left in the dark. How can they know if the food they buy isn’t connected to Monsanto, a company with a more than controversial history? Or if the clothes they want aren’t made in sweat shops with poor workers’ conditions? 26-year-old Ivan Pardo is the creator of Buycott, an app that enables shoppers to simply scan products to reveal their connections to issues they care about. As well as being able to avoid companies whose practices go against their own, Buycott also encourages users to commit to supporting businesses who are doing good in the world.

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