Wise Words with Zahra Aljabri

Fashion goes in cycles and what’s hot now is bound to come back around again before too long. To a certain degree, this makes it easy to identify patterns and predict trends within the sector. However, it also means that examples of innovation can be hard to come by. This is what Zahra Aljabri noticed when she first explored the idea of setting up her company Mode-sty, a fashion label for women who prefer to wear more conservative clothing than you’d find on most high street rails, at an affordable price.