Wise Words with Caine Ruckstuhl

Caine Ruckstuhl spent fifteen years working in sales and marketing before starting his own business with his wife Dora. TOLETTA bills its product as the world’s first premium brand of paper toilet seat covers, 20 percent larger and 42 percent thicker than competing alternatives. The product was first launched in September 2009, and since then the company has sold 40,000 packs through distribution in North America, Europe and Africa.