Wristbands let marketers know consumers’ real feelings

Wristbands let marketers know consumers’ real feelings

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Customer feedback surveys are one way to learn more about how users feel about a product or service, but they're often time consuming and depend on consumers' willingness to complete them. Is there an easier way to directly tap customer sentiment? We've already seen DJs use wearable tech such as Lightwave to track live audience reactions to the music. Now XOX is using similar technology to gauge the reaction of crowds through biometric wristbands.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update

Read Next:

Join the Discussion