On New Zealand airline, travelers will bid for better seats

On New Zealand airline, travelers will bid for better seats

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Given the efforts we’ve seen recently to give travelers more choice in airline seating — KLM’s new Meet and Seat program, for example — Air New Zealand’s latest initiative may come as a surprise. Focusing on members of its Airpoints loyalty program, the airline will soon stop offering seat upgrades for a fixed price; instead, travelers will have to bid the amount they’re willing to pay, and the airline will award the seats to the highest bidders.