Zero cents per minute — Update

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Blyk, the mobile virtual network operator we covered earlier this year, launched in the UK yesterday. The company, which bills itself as a pan-European free mobile operator for young people, offers 16 to 24-year-olds 217 texts and 43 minutes every month, for free. As can be expected, the free part is made possible by advertisers keen to reach the age group up close and personal on their cell phones. Advertisers (“brands you like”) can send the youthful eyeballs up to 6 messages a day.