On intention-based site, sellers bid for consumers’ business

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We’ve seen examples of the Intention Economy in the past, and regular readers may remember services such as uShip, which enabled shipping companies to bid on cargoes in need of transportation. Aiming to take the concept to the mainstream, we recently came across Canadian Zipzoom, a site that lets buyers announce what they’re in the market for, giving sellers a chance to bid for the opportunity to serve them.

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