Broker creates local groups for collective solar purchasing

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When consumers band together, their collective 'crowd clout' makes for hefty purchasing power. An example that recently came to our attention is San Francisco-based One Block Off the Grid, or 1BOG, which facilitates the group purchase of residential solar installations. How it works? 1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Homeowners can enter their address on the site, select their roof from an aerial view of Google maps and outline where they…

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