companies
The umbrella vending machine: from Norway, conquering the wet cities of this world?
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Chic-ita!
Taking commodity marketing to a new level: selling bananas and apples by the piece.
Take to the skies, and don’t leave your sense of style dangling in mid-air
Winning retail concept caters to pre-flight/in-flight and arrival addicts.
Coffee for two
Add / Remove A highly successful alternative to traditional coffee makers Huge corporations sometimes manage to be nimble enough to spot shifting demographics and behaviour before trend watchers run with them. Case in point: electronics giant Philips and global consumer goods manufacturer Sara Lee figured out that in most busy families the big, 12-cup, coffee-all-day […]
Ready to (rep)eat
Sandwiches as a new ‘it’ fast food: Pret A Manger leading the sandwich revolution in Europe , the US and Japan.
Pre-paid prezzies
A new breed of gift certificates: pre-paid cards tailored to retailers in a specific neighborhood or small town.
Small is ‘sundara’
Selling branded consumer goods in smaller doses and packages to low-income consumers in Asia: small sizes may mean big profits for Unilever.
Picking up the Shanghai Daily in Prague
Kiosks that digitally print newspapers from around the world. Online meets offline.
Buy the bed you just slept in
A hotel turns its customer-pleasing innovation into a successful sale item.