Innovation That Matters

Digital printing on the spot from mobile phones and PDAs

Camera cell phones, which are red hot in Asia (sales topped 16 million in Japan and South Korea last year), are only now being introduced in Europe and the US (with Vodafone taking the lead in Europe, signing up 380,000 members for its Vodafone Live service, and hoping to reach the one million mark end of next month, March 2003). Want more numbers? According to research from Strategy Analytics, camera phones are expected to make up 11 percent of phone sales by 2004, while 50 million MMS handsets will be in the European market by 2004. It is also estimated that there will be 147 million camera phones in existence world-wide by 2007. That’s a LOT of snap-shots! However, while taking pictures whenever and wherever is good fun, and instantly sending them on to others will no doubt rival the ‘SMS’ explosion, what if you want instant prints? Springwise hasn’t spotted a camera phone with a Polaroid-style printing option yet, but Japanese Omron’s Sassoku Print service comes close. A Tokyo based trial lets camera phone owners instantly develop pictures taken with their camera onto a sheet of stickers, at 200 yen a sheet (less than 2 dollars/euros). Omron aims to expand the service to 55 stores soon. Rivaling service Melutte Pri, owned by Mitsubishi Electric Corp, started a similar service at ten locations around Shibuya in Tokyo in December 2002. Users email the pictures to a specific email address, then receive an ID and password to operate the Melutte Pri printer kiosk. (more…)

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