Innovation That Matters

traditional music sales Nokia Korean Telekom WiseSpot

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Shazam Hypertag Primesight

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SEE-HEAR-BUY
Update, March 2006 — Unfortunately, the London Fashion Bus is no longer in business. But we still think it’s a great idea!

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TRENDWATCHING.COM

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Campbell’s Soup Soup at Hand

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Senseo Coffee machine TRENDWATCHING.COM

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Debrecen

Opportunities

The gaming craze is showing no signs of cooling off. An advertising agency and a university get prepared for the long haul & the big profits. Remember our March article about in-game brand and product placements? As the gaming craze — offline and online — is showing no signs of cooling off, more and more established parties are jumping on the bandwagon. For example: McDonald’s and Intel are already spending more than USD 2 million on their virtual presence in the Sims community. And in a Disney game out this fall, players collect Nokia ringtones and deliver McDonald’s burgers. To put gaming into perspective: according to the Interactive Digital Software Association, 60% of all Americans play games. That’s 145 million consumers. They bought 221 million computer and video games in 2002, almost two per household. And the gaming industry is larger than the motion picture box office in terms of revenue, plus it’s growing at three times the pace. Two new business ideas that are looking to cash in on the numbers above: — Starcom Media Vest, a unit of Paris-based marketer Publicis Groupe, recently launched Play, the first advertising/placements agency that will focus specifically on the USD 10.3 billion gaming market. In their own words: “we are excited to capitalize on video game contents and formats to convey our clients’ branding messages to a massive and influential consumer audience.” Play comprises a team of ten marketing professionals who will operate from offices in Chicago and Los Angeles. (more…)

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buymusic.com
easyCinema

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james.rothnie@easyGroup.co.uk