Innovation That Matters

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Business 2.0
February issue
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Remember our Small is Sundara article? Or our piece on Mexican Banco Azteca selling small loans in retail stores? Well, with more of the world gaining in purchasing power, however modest it sometimes may be, innovative micro-selling methods continue to reap the benefits. From mini-sachets of Unilever shampoo to micro-loans from a big financial institution. Our sister-publication TRENDWATCHING.COM has dubbed this promising trend SACHET MARKETING (and will report on it in the January edition). Below are three very cool and insightful new business concepts, from Bangladesh, India, and The Philippines. GrameenPhone, Bangladesh’s leading cell phone operator, is offering a special low-priced package to so-called ‘phone ladies’ in small villages, where fixed telephone lines are non-existent. The phone ladies share their cell phones with other villagers at a few taka a call, raking in monthly earnings that could top USD 170: a serious income in a nation where the average annual per capita income is USD 368. Internet access over wireless phones is next. (Source: Reuters.) (more…)
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