Innovation That Matters

Yet another mobile idea; this one capitalizing on glocalization. South Korean electronics giant LG recently launched the world’s first mobile phone containing a Qiblah indicator which points to Mecca. In LG’s own words: “No matter where the faithful are at the call to prayer, they will be able to easily identify the direction of Mecca.”

Qiblah is the direction that Muslims face when they do their ‘salaah’, or communication with God. The Qiblah indicator uses an inbuilt longitude and latitude orientation that, when used with a comparison to the magnetic north, indicates the direction the Ka’bah, the holiest shrine in Mecca. The phone comes complete with a compass to ensure the user can always find the reference point of north.

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de Volkskrant

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DAILY LUBRICANTS
Shincho Keitai Bunko Bunko Yomihodai Space Town Books

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Dutch mobile phone soaps
Two interesting ideas from The Netherlands that combine charity with solid business goals. 1. A new Dutch fashion label, 50/50, highlights the plight of the homeless by designing ready-to-wear pieces from cast-offs from The Salvation Army. The label’s designer shares the profits with The Salvation Army (hence the name, though it could also have to do with the slogan: together we’re one ;-). The Salvation Army’s contribution is to provide 50/50 with the blankets, curtains and dungarees that eventually show up on racks as skirts, pants and belts. 50/50 is now sold alongside well-known international brands in Amsterdam’s main department store, the Bijenkorf, with prices ranging from EUR 30 for a pair of gloves to over EUR 100 for a coat. Each item comes with a flyer outlining the Salvation Army’s message: people need each other and nobody should be excluded from society. Depending on the success of the clothing line, the Salvation Army is considering expanding its collection to items salvaged from other depots, like furniture. From a business point of view, the mix of charity and a trendy vintage look should definitely appeal to young people with a healthy social conscience. (more…)
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Microzine
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MondaytoFriday

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SECOND .COMING
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