Innovation That Matters

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Toddlers and young children are notorious for their desire to grab whatever might be dangerous for them, and hot beverages are no exception. In fact, some 100,000 children each year are scalded by hot drinks and foods in the United States alone, according to the American Burn Association. Enter the MummyMug, a new innovation that uses a lip-activated lid to prevent drinks from spilling.

Parents simply fill the MummyMug with their favourite hot drink, secure the screw-on lid, and start sipping. The pressure of the drinker’s top lip against the top of the lid causes the valve to open. It automatically closes up after every sip, ensuring that the MummyMug remains safe if accidentally knocked over.

Made from a material that gives the look and feel of ceramics but with shatterproof durability, the patent-pending mug is recyclable and guaranteed BPA-free.

The Swedish-made MummyMug, sold by the Dutch company of the same name, will hit European stores this autumn. There’s no word yet on pricing. Parenting and baby retailers around the world: better sign up now …

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