Retailers are experimenting with numerous different ways to blend online and off for their customers, as we’ve already seen on several occasions. Curbside pickup of online orders has been the theme at both Sears and French hypermarket chain E.Leclerc, while Shutl and several others have been pushing the bounds of near-instant home delivery. The latest spotting? British Tesco, which just last week launched what it calls a “drive-thru supermarket.”
Focusing initially as a trial at Tesco’s Baldock Extra store in Hertfordshire, the new service lets customers order their shopping as usual on the Tesco.com website. From there, they choose a “Click and Collect” option and book a two-hour time slot for picking up their groceries. At any point during that two-hour window, they can drive up to a reserved area in the Tesco car park and show a staff member their shopping reference details. Without ever having to get out of their car, they can then sit back and relax while the Tesco team packs their groceries into the boot. A flat GBP 2 picking and packing charge is simply added to the customer’s shopping bill. During the trial, Tesco holds customers’ groceries in a Tesco.com delivery van for collection; if it’s successful, however, Tesco says it will explore possible ways of adapting its stores so as to make drive-through shopping a permanent feature.
Some analysts have questioned the scalability of Tesco’s experiment. Nevertheless, it’s further evidence of the need for hybrids in this OFF=ON world. One to watch!
Spotted by: Marketing Magazine via Raymond Kollau
It’s not unusual to see artwork on the walls at bars and restaurants; what’s less common is to see a bar and restaurant double as a photography gallery and community space—one in which the photographers themselves take turns curating quarterly exhibits. That, however, is exactly the premise behind The Camera Club, a new venture launching in Australia this week.
The Camera Club is a new “community-minded bar & gallery concept that’s dedicated to celebrating creativity through camera-based pursuits,” in the words of its founders. With support from New Zealand vodka purveyor 42Below, The Camera Club is based within the Beach Road Hotel on Bondi Beach and will launch this Thursday. In addition to a bar and wood-fired pizzeria, the space will feature quarterly exhibits, each curated by a different photographer. Ten photographers in all will exhibit their work in each zero-commission exhibit—each of them selected by one of the other participants—resulting in 10 micro-galleries focusing on a single, overriding theme. The bar’s maiden exhibit, for example, will be focused on the theme, “We all have teenage fantasies.” The bar and restaurant, meanwhile, will support each show with items such as photo-inspired pizza boxes, guest photographer menus and exhibition-inspired cocktails. Ultimately, The Camera Club will include a working photography studio, member library, vintage photo booth and other camera-related inspiration as well.
Given the plethora of watering holes in most cities around the world, the focus on a single niche could become a differentiator for hobbyists while offering a novel experience for everyone else. Upcoming features such as the photography studio and library, meanwhile, could turn The Camera Club into more of a being space for enthusiasts. How long before we see the involvement of a major photography brand—and how long before we see bars and restaurants dedicated to other popular pursuits? (Related: Guided travel for photographers — Brands take turns running airport store.)
We’ve written about several retailers who have eschewed a bricks and mortar presence in favour of going mobile, including roaming restaurants that bring cuisine to consumers curbside, and a roaming eyewear store that visits customers at work. Our latest spotting? Hippity Hop Shoes is a mobile children’s shoe shop in Berkhamsted in the UK.
Designed to make life easier for busy parents, Hippity Hop Shoes brings a selection of casual, formal and school shoes to customer’s homes, and provides a comprehensive shoe fitting service to ensure the best fit. Hippity Hop also promotes the hosting of children’s shoe parties, offering a 15% discount off the total shoe purchase for groups of 5 or more children.
Taking the mobile route can be a good alternative for entrepreneurs who don’t want or can’t afford a fixed space—especially when the outcome offers customers added convenience and personal service. Retail entrepreneurs around the world: time to hit the streets with your wares?
Spotted by: Martin Bamford
Hotels and car-sharing are a natural fit, as we’ve already seen in Zipcar’s partnership with AKA. Whereas Zipcar’s effort targets extended-stay residents, however, GreenCar Hawaii aims to give hotel guests of all kinds an alternative to traditional rental cars when they visit the Aloha State.
Rather than scrambling to arrange and pick up a rental car at the airport, customers of GreenCar Hawaii simply take a taxi to their hotel. Later, when they need a car, they can easily reserve one of the company’s hybrid electric Ford Escape SUVs. Reservations can be made online, by phone or at the hotel kiosk, which then gives customers a voucher; that, in turn, is shown to the hotel valet, who brings a car right to the consumer, complete with a complimentary gas card. Pricing on GreenCar Hawaii’s hybrid vehicles is USD 15 per hour, including mileage, free gas and roadside assistance. Alternatively, consumers can rent them for a full 24 hours for USD 115. Currently, GreenCar Hawaii is available at the Grand Hyatt Kauai.
There seems to be little doubt that car-sharing is taking hold around the globe — including the peer-to-peer versions we’ve recently seen — so using the concept to relieve hotel guests of the burden of a full-time rental car makes good sense. Who will bring similar benefits to transumers at the hotels in your part of the world…? (Related: In Paris, a citywide scheme to share electric cars — Parking operator launches car-sharing service — Zipcar and Zimride join forces on college campuses — Smart use of the Smart brand: car-sharing by Daimler.)
Spotted by: John Rankin
Hard on the heels of our story about the world’s first smile-activated vending machine comes word of a similarly paradigm-busting innovation: a machine that dispenses free spring water drinks to those who can prove their mental prowess.
No mere smile earns a reward from the Smart Vending Machine, which was launched recently by British Britvic’s Juicy Drench drink brand. Rather, consumers must play a series of games designed to test their mental agility. Featuring an interactive touch screen, the device is programmed with 40 different games, ranging from clever mathematical tasks to visual “spot the difference” challenges. Each of the games is designed to test alertness, underscoring the Juicy Drench brand’s message that “brains perform best when they’re hydrated.” The Smart Vending Machine was installed in London last week at the Westfield shopping centre and Covent Garden Train Station. In September, it’s slated to pop up in Manchester, Birmingham and Bristol.
It’s hard to imagine a better way to engage consumers, encourage trial and underscore a brand’s message while also dispensing some always-popular free love. Time to put on your own thinking cap and brainstorm some like-minded ideas! (Related: Vending machine dispenses free samples — Touch-screen machine for interactive vending — Retail chain for brain games targets aging population.)
Just as ad-supported sites like Pandora and Spotify let music lovers listen to and share their favourite music for free, so Spanish 24symbols is gearing up to do something similar for electronic books.
Based in Madrid, 24symbols is a platform that lets anyone with an e-reader enjoy and share digital books using their browser. Users of the site can search for ebooks or browse through the myriad genres, nationalities and publishing houses represented, ranging from classics to new publications, comic books to technical tomes. They can also check to see which books their friends have read. Reading is free as long as the user is internet-connected thanks to the site’s advertising support, and users can write reviews or even highlight particular passages in a book before sharing it with a friend. They can also pay to buy a copy of the books they love, either by download or in paper format. With 24symbols’ ad-free subscription model, meanwhile, books can be stored in cache for reading even while away from an internet connection. 24symbols will reportedly launch first in Spain, followed by Latin America, France, the UK and Germany, and then the US and Asia after that. Subscription pricing has not yet been announced.
Now that music distribution has settled squarely in the online world, it’s only natural that books should be next—particularly amid the tablet craze and as the e-reader market continues to hold its own. Time to bring a little free love to the book-loving masses near you…? (Related: Books for free by podcast — Business books served in bite sizes for e-readers — Music site offers updated playlists in 22 genres — The world’s latest music, streamed city by city.)
Spotted by: Leticia Pérez Prieto
It’s been a few years since we wrote about quick-delivery e-commerce companies MaxDelivery, Lickety Ship and Zifty, but recently we came across a new contender in the field. Launched last December, London-based Shutl also gives online shoppers a way to get their goods delivered almost immediately.
Users of Shutl can choose to receive their order within 90 minutes of purchase, or they can select a one-hour delivery window at any point in the future, 24 hours a day, seven days a week. Shutl integrates directly into the ordering systems of its retail partners—which currently include Argos, Start London and Laithwaites Wine—and shows up simply as a branded delivery option. When customers opt to use Shutl, it sends a courier to collect their purchases from the store and then delivers it within the chosen timeframe; customers can even track their deliveries in real time on a GPS-enabled map. Pricing for Shutl delivery starts at GBP 4.95.
Since its launch, Shutl has focused on the London area, but it plans to roll out across the rest of the UK in the coming months, with international expansion after that. One to partner with in your neck of the instant-gratification woods? (Related: Sears combines online shopping with curbside pickup — Emergency wardrobe service for hotel guests — Amazon.com’s local express delivery.)
Rather than list all the products we’ve seen offered in customized form over the years, it’s getting to the point now where we might be better off listing the ones we *haven’t* seen served up in personalized versions. One example? Beef jerky — until recently, that is. New Jersey-based Slant Shack Jerky is a small, artisan company that hand-crafts beef jerky to suit each individual consumer’s tastes.
Available in quantities of a quarter pound, half pound or a full pound even, Slant Shack’s jerky offers customers numerous choices. First, for example, is whether to use traditional USDA choice or organic grass-fed beef, which adds an extra charge. Next, buyers must decide whether they’d prefer an original or a “hot & smoky” marinade. From there, it’s the rub that must be selected, with four tantalizing options or—alternatively—the “naked” approach. Last but not least, consumers can choose a brown sugar or spicy pepper glaze, or none at all. For those having trouble deciding, there’s also an assortment of chef’s choices to choose among. Pricing starts at USD 10 per quarter pound. The customization trend is still going strong! (Related: Design your own pet food — Design-your-own protein shakes — Custom-made energy bars.)
Spotted by: Chris Turner
Photos by: Liz Vidyarthi
If users of social media are interested in buying notebooks embellished with their online tweets or Facebook feed, doesn’t it stand to reason that they’d want a mug featuring the profile pictures of their online friends? California-based CrowdedInk apparently thinks so, for it launched a “Friends” mug in precisely that vein.
CrowdedInk’s Friends social mug can be embellished with the customer’s friends from either Facebook or Twitter. The ordering process begins when customers sign in to whichever of the two social sites they’re interested in. From there, they can select up to 184 friends to go on their mug. They can also choose the mug style, colour and size—ceramic, stainless and glass options are all available—as well as customizing it with the images or text of their choice. Pricing on Zazzle ranges from USD 15 for a simple 11 oz. ceramic mug to USD 23.75 for a 16 oz. frosted glass version.
We’re still at the beginning of off=on integration; where else could users’ online content become a one-of-a-kind embellishment for real-world goods…?
Spotted by: R.E.
Last September, we wrote about Planeshop, an innovative new airport retail concept developed by the pop-up retail pioneers who launched Vacant. Planeshop’s principle is simple: it lets different brands take turns running its permanent store. Now, 11 months later, Planeshop is opening in a former departure lounge at Glasgow Airport.
The first brand on rotation at Planeshop is Californian sports label K-Swiss, which will be using the space to sell and market its sneakers and clothing. The store’s exterior is entirely K-Swiss branded, billboard-style, while the interior features black-and-white graphics by a Glaswegian designer.
To put it mildly, opening an airport store can be challenging. For brands who want to test a market, launch a new product or reach consumers in vacation mode, Planeshop removes most of that friction. It will be announcing its next guest brand in a few weeks. And the company is thinking big — it aims to open Planeshops in airports around the world. (Related: Nationwide network of pop-up marketing spaces.)