Create the Future. Today

Following the interest in our recent article on Weddar, this week we spoke to Ricardo Fonseca, the app’s founder. Based in Portugal, Ricardo launched Weddar last month with co-founder Gonçalo Catarino, and has already seen his app downloaded in 86 countries by over 26,000 users. Weddar is a people-powered weather service which relies on its users to upload information about the weather they are experiencing. When users of the app want to know what the weather is like in a certain area, Weddar will alert people in that area and prompt them to upload a weather report. As well as creating a platform for real-time, local crowdsourced weather reporting, Weddar also lets users submit information on how the weather feels subjectively, using categories such as “perfect”, “hot”, “fresh”, or “freezing”, rather than just supplying statistical data.
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
5. What’s the secret ingredient to success as an entrepreneur?
I don’t know if there is a secret, but having a passion for what you do and your startup/product is of course a big plus. I’d say having some flexibility too, meaning to have a clear plan of where you want to go but be flexible enough to take other paths that may come in the future, and also surrounding yourself with talented people I think is key too.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
4. How do you unwind or relax when you’re not working on Weddar?
For me, I like to take walks and listen to some music, you know, forcing myself to be away from the computer to clear my head for a bit and do some thinking. Reading (off-screen) is also great to unwind!
5. What’s the secret ingredient to success as an entrepreneur?
I don’t know if there is a secret, but having a passion for what you do and your startup/product is of course a big plus. I’d say having some flexibility too, meaning to have a clear plan of where you want to go but be flexible enough to take other paths that may come in the future, and also surrounding yourself with talented people I think is key too.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
3. Can you describe a typical working day?
Well, we both work from different places in Portugal, myself in Figueira da Foz and my co-founder Gonçalo Catarino in Caldas da Rainha, so there is a lot of IM going on, emails, tweets, Skype, whatever is at hand at the time! Usually in the morning we start seeing what’s going on in the app and social networks, then get to doing several things along the day like answering emails, deciding new features and overall strategy, managing the developers work, you know, basically we work on what may be the priority that day.
4. How do you unwind or relax when you’re not working on Weddar?
For me, I like to take walks and listen to some music, you know, forcing myself to be away from the computer to clear my head for a bit and do some thinking. Reading (off-screen) is also great to unwind!
5. What’s the secret ingredient to success as an entrepreneur?
I don’t know if there is a secret, but having a passion for what you do and your startup/product is of course a big plus. I’d say having some flexibility too, meaning to have a clear plan of where you want to go but be flexible enough to take other paths that may come in the future, and also surrounding yourself with talented people I think is key too.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
2. How do you think Weddar can reach the critical mass of users necessary to make it a truly useful tool?
We are seeing a growth from people talking to their friends about it and having them help with reports. And we think these network effects will help us reach more and more people and locations (over 4,000 so far), and get to a point where Weddar is even more useful. Extending it to other platforms like Android (very soon) and the next Windows Phone version, will helps us reach more and more people. Also, we have a few key features that we’ve been wanting to add to the app since the beginning, things like uploading photos with your report, having the possibility of commenting, things that will make the app even more useful and allow better engagement.
3. Can you describe a typical working day?
Well, we both work from different places in Portugal, myself in Figueira da Foz and my co-founder Gonçalo Catarino in Caldas da Rainha, so there is a lot of IM going on, emails, tweets, Skype, whatever is at hand at the time! Usually in the morning we start seeing what’s going on in the app and social networks, then get to doing several things along the day like answering emails, deciding new features and overall strategy, managing the developers work, you know, basically we work on what may be the priority that day.
4. How do you unwind or relax when you’re not working on Weddar?
For me, I like to take walks and listen to some music, you know, forcing myself to be away from the computer to clear my head for a bit and do some thinking. Reading (off-screen) is also great to unwind!
5. What’s the secret ingredient to success as an entrepreneur?
I don’t know if there is a secret, but having a passion for what you do and your startup/product is of course a big plus. I’d say having some flexibility too, meaning to have a clear plan of where you want to go but be flexible enough to take other paths that may come in the future, and also surrounding yourself with talented people I think is key too.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here.
1. Where did the idea for Weddar come from?
Basically it came from us seeing how weather conditions varied even in small distances, creating variations which traditional weather services don’t usually account for. Also, it came from thinking that with all the technology and smartphones we use nowadays, people could make their own reports from wherever they are standing if there was an app/service that allowed them to do that in a very simple way. So one thought led to another and Weddar was born.
2. How do you think Weddar can reach the critical mass of users necessary to make it a truly useful tool?
We are seeing a growth from people talking to their friends about it and having them help with reports. And we think these network effects will help us reach more and more people and locations (over 4,000 so far), and get to a point where Weddar is even more useful. Extending it to other platforms like Android (very soon) and the next Windows Phone version, will helps us reach more and more people. Also, we have a few key features that we’ve been wanting to add to the app since the beginning, things like uploading photos with your report, having the possibility of commenting, things that will make the app even more useful and allow better engagement.
3. Can you describe a typical working day?
Well, we both work from different places in Portugal, myself in Figueira da Foz and my co-founder Gonçalo Catarino in Caldas da Rainha, so there is a lot of IM going on, emails, tweets, Skype, whatever is at hand at the time! Usually in the morning we start seeing what’s going on in the app and social networks, then get to doing several things along the day like answering emails, deciding new features and overall strategy, managing the developers work, you know, basically we work on what may be the priority that day.
4. How do you unwind or relax when you’re not working on Weddar?
For me, I like to take walks and listen to some music, you know, forcing myself to be away from the computer to clear my head for a bit and do some thinking. Reading (off-screen) is also great to unwind!
5. What’s the secret ingredient to success as an entrepreneur?
I don’t know if there is a secret, but having a passion for what you do and your startup/product is of course a big plus. I’d say having some flexibility too, meaning to have a clear plan of where you want to go but be flexible enough to take other paths that may come in the future, and also surrounding yourself with talented people I think is key too.
6. What drove you crazy when building your business?
It’s still early days and we are in the process of building a business around Weddar, but things have been pretty smooth so far and nothing much is driving me crazy about Weddar these days.
7. What motivates you to keep going?
I love the product, I love what we have built, and seeing other people loving it as much as I do ever since we launched is a great motivator! Also, since I believe in the product so much and want to make it better, it gets me going to overcome any difficulties that may come.
8. If you were to start again, what would you do differently?
We’re still a few months old and things have been going great for us so far. I think the only thing we would have different would be to try and have a new update sooner than we will (next week, we believe). Other than that, things are going pretty smooth so I wouldn’t do anything different!
9. Where do you see your business in five years, and how will you get there?
In five years, we see Weddar being used and seen as a global and trustful weather service. We see millions of people checking Weddar in several platforms: We see the commuter checking it on his iPhone 10 and deciding if he’ll be wearing a short-sleeve shirt for a meeting that day. We see a couple checking Weddar on their Android phone of the place they will be spending their honeymoon and becoming excited about how local people are telling them what the weather feels like there. We want people to think of Weddar when they think of weather conditions as they think about Google when they think of “search”.
10. If you weren’t working on Weddar, what would you be doing?
Well, I think I’d be thinking about any other idea and how it could be brought to life 🙂
11. Tell Springwise a secret…
Probably one of our biggest cards for the launch and thus blog coverage and users was an email we sent to a few select writers and publications, which had a very provocative subject title that Gonçalo came up with. We’ve been mentioning the strategy behind this detail but never disclosed it before. I will reveal it here for the first time ever, the subject was: “F * c k you weather, I’m an anteater Weddar, the social weather service!” This little detail could be seen as a stunt or disrespectful to some, but got us to the hard job of getting the attention of writers’ mailboxes that get hundreds of PR emails everyday. These are small details that can easily go overlooked, but the fact is they are very important (the subject line is the first thing anyone sees when looking into their mailbox) and it worked out great for us. One of the first writers doing an article about Weddar, actually told us: “That has to be the best subject line ever in a product pitch!” So we think it was worth the shot, but of course, we still think that it wouldn’t do much if we didn’t have an awesome product!
12. Any final words for aspiring entrepreneurs?
I’d say if you have an idea for a project you believe in, just go for it! Assess your skills and resources and if you see you can’t do it yourself, find like-minded people with different skills; there are amazing people out there! Just ask! Then, again just go for it and do an awesome job at it!
Thanks Ricardo!
You can read more about Weddar in our article here, or visit the Weddar website here. Regular readers of Springwise will already be familiar with the concept of ride-sharing, and initiatives such as Ridekicks and go520 have previously applied the concept to road travel to great effect. Now taking the same model and applying it to private aviation, we’ve recently discovered Social Flights. The US-based platform enables a user to outline their proposed flight plans on the Social Flights website. Other users intending on making a similar trip can then express an interest in sharing an aircraft. Once the necessary number of passengers required to fill a private plane have signed up for a particular flight, Social Flights organizes the trip with an aircraft operator, and makes tickets available for purchase to those who expressed interest. Using the rideshare model, passengers are not only able to travel in greater luxury than on a commercial flight, but they can also save money. According to a FastCompany report, three planes recently flew approximately ninety Mississippi State football fans from Jackson, MS, to Jacksonville, FL, for a bowl game. The flight came to USD 350 per person, as opposed to the USD 500–600 it could have cost to fly on a commercial plane. As well as sports games, Social Flights CEO Jay Deragon also notes how useful the service can be for those traveling to concerts, taking weekends away, or taking business trips. Social Flights has already run twelve flights since their launch in February, with plans for the regularity of the trips to increase as more users sign up. As well as being advantageous for passengers, what makes Social Flights particularly interesting is that it also benefits charter owners, who can increase revenue by employing their charter jets at times when they may have otherwise gone unused. Spotted by: airlinetrends.com Dehydration is a common problem for those traveling by air, and its effects can lead to more serious health issues. Aiming to prevent such situations altogether, 1Above bills itself as “the world’s first aerotonic flight beverage” designed specifically for airline passengers. Lightly flavored and low calorie, 1Above delivers quick, electrolyte-enhanced hypotonic hydration along with essential daily nutrients including B vitamins and circulation-supporting polyphenol extracts such as those found in red wine. With just 60 calories per 1 liter bottle and no chemical sweeteners, 1Above includes only about 28 percent of the calories found in sports drinks, juices and flavored waters, the New Zealand-based company says. Its formulation is also designed to be absorbed quickly, helping to reduce the need for restroom visits. Conveniently, 1Above is sold in bottles with an optional clip for storage on a seat pocket or carry-on bag. Pricing is NZD 6.50 per 1 liter bottle; 1Above is a member of 1% for the Planet. 1Above is currently available exclusively at its flagship store in Auckland International Airport, where staff calculate the quantity each customer needs based on the length of his or her trip; 200 to 400ml pre-departure and about 200 to 300ml are recommended for each hour airborne. 1Above aims to expand around the globe, however, and welcomes inquiries from airlines and airports, in particular. One to get in on early? Spotted by: Kim Armstrong It’s been a couple of years since we featured RideCharge’s mobile-enabled taxi booking service. Now, aiming to offer even more integration with mobile technology, Vodafone UK is sponsoring a fleet of branded cabs in London, enabling passengers to pay by text message and charge their devices on the move. Mobile provider Vodafone’s fleet of branded taxis took to the streets earlier this month, offering London consumers a way to charge their phones on the go and then pay by SMS when they arrive at their destination. Wrapped in a bold and colorful Union Jack design created from more than 2,000 London street names, the cabs are equipped with dedicated phone chargers supporting all makes of mobile phone. To pay for their rides by SMS, Vodafone customers must first register with the company; once that’s done, all they need do is text the word “Taxi”’ followed by their taxi’s number and the amount they want to pay to 31255; there’s no service charge, and both the calls and texts are free. Also part of Vodafone’s promotion is a similar initiative on Heathrow Express trains. Free phone charging is a classic brand butler service that has appeared on our virtual pages on numerous occasions — Orange’s efforts at the UK’s Glastonbury Festival each year are a perfect example — but the addition of mobile payments makes Vodafone’s campaign particularly compelling as it offers a taste of what will surely be forthcoming services from the telecoms giant. One for inspiration! Spotted by: Parul Rohatgi Successfully predicting the patterns of a financial market has always been a job for skilled fund managers relying on their own knowledge and experience. Now, Derwent Capital Markets have just launched a hedge fund that uses Twitter to monitor the mood of the market — giving their fund manager an added resource to inform investment decisions. The London-based investment boutique recently launched the social media-based hedge fund which will consist of liquid equities and equity indices. Software with the ability to analyze the mood and sentiment of tweets will be used in combination with pre-existing trading algorithms, according to a report in the New Scientist. This analysis will then be able to provide Paul Hawtin, the Founder and Fund Manager, with a better understanding of the overall mood of tweeters, which in turn has a knock-on effect on the market. For example, the New Scientist reports that after a few days of high levels of anxiety on Twitter, the Dow Jones usually falls. In Hawtin’s own words, “For years investors have widely accepted that financial markets are driven by fear and greed but we’ve never before had the technology or data to be able to quantify human emotion. This is the 4th dimension.” As we emerge from recent economic troubles, any hedge fund claiming to have greater insight into a financial market’s activities is sure to attract investors. Although the tweets of many individual Twitter users may be of questionable worth when approached in isolation, examining the Twittersphere as a whole can lead to valuable and intriguing insights. How else could you tap into this accumulated wisdom? (Related: Social insurance company relies on communities to reduce premiums.) Much the way Readeo helps long-distance families connect through online storytelling, so Let’s Play Please helps them interact remotely via videoconferencing-enabled games. To use Chicago-based Let’s Play Please, family members need only have high-speed internet access and a webcam. Then, once they register with the site and join each other’s contact lists, they’re ready to connect. When they want to play a game, they simply choose a family member or friend from their list of contacts, call that person through the site’s system and select an activity to play. Current choices include “Let’s Make a Story,” “Let’s Cook Together” and “Let’s Take Care of the Water,” for example. Newly launched Let’s Play Please plans to remain free for users thanks to its sponsorship model; each activity on the site will also be associated with a particular charity, it says. Physical separation may be a fact of life in many families, but online opportunities abound to help them reconnect again. One to emulate for different languages and cultures? (Related: Recordable charm for kids plays back a loved one’s voice.) Spotted by: Mariela Santori It’s not every day that we come across a entrepreneur as precocious as Hart Main. This 13 year old from Ohio has launched his own range of “manly” smelling candles. Designed for those who, like himself, harbor a strong dislike for the “girly” scents given off by other candles — such as those once sold by his sister — Hart hopes his ManCans will offer a more masculine alternative. The candles are made from old soup cans, the majority of which Hart buys himself, to add to the 3,000 plus he has already received from donations. From his family kitchen in Ohio, Hart cleans these cans, removes the labels, and fills them with a proprietary wax blend made of all natural food grade wax. The resultant ManCans are available in scents such as bacon, campfire, grandpa’s pipe, and new mitt, and all retail at USD 9.50, with wholesale prices available for orders over 20. The candles are available from select stores in Ohio and across the US, as well as online — although Hart asks that online customers be patient for, “these are still made in my kitchen, and I still have to go to school during the day.” But this is not just a means for a teenager to add to his pocket money; all of the soup from the bought cans is donated to soup kitchens, hospitals, churches, or other non-profit organizations. Hart also has plans to work with organizations towards the aim of using recycled cans to hold the wax. Then, he explains, he will donate a percentage of each candle sale towards a local soup kitchen. It is certainly impressive work for such a young entrepreneur, who has not only created an innovative product but is using it to do good in his community. A model to be inspired by! (Related: Used cooking oil for ultra-local candlemaking in Tokyo.) Spotted by: Alice Revel For most working parents, childcare is a necessity that involves extra travel time at the beginning and end of the day for pickups and dropoffs. Aiming to restore a few more all-too-precious minutes to such time-strapped families, French railway company SNCF has been experimenting with daycare services right at the train station, thereby streamlining workers’ commutes in both directions. Following a successful trial launched last August in its station at Roanne, SNCF is now gearing up to launch two more daycare centers, this time in the Parisian regions of Ermont-Eaubonne (Val-d’Oise) and Paris-Nord, according to a report in Le Figaro. With space for nine children aged 10 weeks to 4 years, the Roanne daycare was launched in partnership with Garderisettes as part of SNCF’s revitalization plan for its stations. Several spots in that facility were apparently claimed by employees of the Loire prefecture, though it’s open to everyone. Coming next are facilities opening in October in Ermont-Eaubonne for 10 to 20 children and one in Paris-Nord, due to open next year. After that, further centers are expected to open in the stations at Amiens (Somme) as well as Auxonne Carpentras Castres, Chambery, Chantilly, Le Creusot and Mâcon Marseille Menton. SNCF also plans to offer a variety of other diverse and sometimes unexpected personal services in its stations, including medical offices, Le Figaro reports. Travel-focused organizations around the globe: how about you? Spotted by: R. Steinberg We’ve seen panties, boxer shorts, and hosiery all delivered to customers using a subscription model. US-based Trunk Club, however, are making their subscription service both more personal and more surprising, by selecting garments to deliver to their subscribers based on their individual tastes. Customers begin by calling up or emailing a Tunk Club “expert” and listing their clothing needs and preferences in style and taste. The expert will then select different garments and outfits for the customer to wear, selected from a range of brands such as SchottNYC, Adriano Goldschmied and Jack Spade, which are then sent to him in a trunk with free shipping. Having tried on the clothes, the customer can then buy the items he would like to keep, and send back those that he dislikes. Again, shipping is free. The expert, meanwhile, will note which items were kept and which were discarded, and will use this information to better inform their decisions when next selecting clothes for that customer. Equally, the customer can call up to discuss their opinions on their recent delivery to help the expert build a stronger idea of their tastes and preferences. The personal care offered by services such as these are a real draw for customers who may not have the time to trawl the high street, and would rather enjoy a sense of luxury by having their own personal shopper. What’s more, Trunk Club are able to introduce their subscribers to brands they may have been previously unfamiliar with. Retailers everywhere, how could you add a touch of personal and luxury care to your service for time-pressed customers? Spotted by: Alice Revel There’s no doubt recruitment has had to adapt to new trends and technologies over the years, and we’ve already looked at examples including social recruiting and peer-to-peer recruiting, to name just two. One that recently caught our eye, however, is a mobile app dedicated specifically to recruiting for global giant PepsiCo. Much the way restaurants, hotels, bands and other businesses large and small are creating branded apps for interaction with their customers, so PepsiCo has launched a suite of mobile applications focused on hiring its latest recruits. Dubbed “Possibilities,” the apps are available for Android, iPhone and iPad, giving prospective job candidates access to company videos, tweets and blogs along with job search tools and alerts. “Mobile is a growing communication channel utilized by billions of people,” Chris Hoyt, talent engagement and marketing leader at PepsiCo, told Business Insider. “As a top employer, we’re always looking for ways to connect with potential talent, whether it is via proven channels, trending channels, or anticipated channels.” There’s currently no way for candidates to actually apply for jobs using the apps, Business Insider notes, but we’re betting such capabilities will be on the way soon. Time to develop a hiring app for your mobile-savvy brand? Spotted by: Judy McRae