Create the Future. Today

The Water-Leech is one innovation which seeks to help homeowners easily re-use greywater from showers and washbasins for other activities, such as watering their garden. Going one step further, the Geopure shower collects and filters its own greywater in a constant cycle to avoid wasting water. Created by French firm Geopack Industries, the device contains two tanks that can hold up to 50 liters of water. When the shower is turned on, water from the top tank comes out of the showerhead and drains into the second tank, where it is filtered and pumped back up to the top tank. This process can take place up to 50 times before the water needs replacing. While the main attraction of the device is the amount of water it saves, its eco credentials are boosted even further thanks to two solar panels that are able to power the system. The shower was recently demonstrated at IDEX 2013 in Abu Dhabi and costs around EUR 10,000. The video below explains – in French – more about the device: As well as being environmentally friendly, the Geopure is portable and can be installed almost anywhere. How else can consumers be encouraged to re-use greywater to avoid wasting resources? Spotted by: Murtaza Patel 3D printers already promise to help anybody to design and create almost anything, and we’re already seeing products such as the 3Doodler which are making the process even easier. Dreambox is now applying a vending machine service to the technology, enabling users to design an object and pick it up from an automated booth once it’s ready. While Virginia Tech has created a similar device for design students to use in workshops, the California-based team behind the Dreambox has launched the first machine for public use. Customers first head to the Dreambox website to choose from the inventory of pre-made digital designs, or upload their own creations. After requesting a print, the files are sent to local wifi-enabled vending machines equipped with four 3D printers and the object is created. An SMS message is sent to the consumer containing an unlock code for them to retrieve their item once it’s printed. Use of the system will cost between USD 2 and USD 15 per object, depending on the complexity of the print. Customers can either order and pay for the print on their own computer, or through the tablet-based interface on the machine itself. Dreambox has already been setup for trial at University of California Berkley and the team hope to create a larger network of the devices. Vending machines have been useful for allowing consumers to purchase particular items on the go, and – combined with 3D printing – the Dreambox now lets them create anything they want on the fly. How else can 3D printing be made even more accessible? Spotted by: Murtaza Patel Crowd voting has already been used by the Chartburst platform to help record labels discover new musical talent. Now the ShowScoop Concerts app is enabling gig-goers to rate performances so fans can see if it’s worth spending time and money to see a band live. Regular attendees at concerts will be familiar with the disappointment of a band’s live show failing to live up to the album, especially considering travel and ticket costs. Using ShowScoop Concerts, fans can offer reviews of the gig they’ve attended with ratings out of five determining stage presence, crowd interaction, sound quality and visual effects. Users are encouraged to take photos of the event to attach to their review through the app’s bespoke Instagram-style camera utility. Regular concert-raters are also promoted to Elite Squad status – giving their opinions more weight in the community – while prolific reviewers become part of the Road Crew, gaining free tickets and opportunities to meet bands. While the end result is a database of user reviews covering any performing artist, enabling fans to decide if a show is worth their time, the app also benefits bands putting effort into their concerts as well as those who rely on ticket sales and don’t yet have the means to make recorded music. Are there other industries that have yet to benefit from this kind of platform? Eating out can be a much more enjoyable experience than staying in – that is if you’re lucky enough not to have allergies or other diet requirements. We’ve already seen Lyon restaurant Mon Histoire dans l’assiette offer a completely allergen-free menu, and now Turnyp aims to help diners anywhere find local eateries that serve the food their diet allows. While most restaurants will at least provide a number of vegetarian options, the same can’t be said for vegan, gluten-free or paleo meals. Turnyp scours menus from a range of restaurants to determine what kinds of dishes are available. Users can then search for meals that cater to their diets – as well as other factors such as ‘high protein’, ‘low carb’, ‘organic’ or ‘not a salad dish’ – and discover places that serve what they want nearby. The app can be synced with Facebook, enabling dining organizers to keep track of their friends’ eating preferences. Restaurants benefit by gaining insights into the kind of meals locals are searching for and can work with Turnyp to deliver offers to those with particular tastes. The video below explains more about the app: Turnyp is aimed at consumers not usually catered for by the average restaurant, helping them to connect with the businesses targeting their demographic, however narrow. How else can niche companies find the customers that appreciate their offerings? Spotted by: Murtaza Patel It is a given that improvements in medical technology benefit both doctors and patients, but can the use of consumer electronics in a therapeutic setting have a similar effect? JiffPad has already harnessed the iPad to help patients better understand their doctor’s terminology, and now Wellframe is an app that enables healthcare professionals to give those with chronic conditions a program to follow once they leave hospital. One problem that patients have once they’ve been discharged is remembering exactly what they need to do to aid their recovery or keep their condition in check. Equally, doctors can’t accurately track what sufferers of chronic illnesses are doing in between hospital visits. Wellframe allows professionals to set individual daily to-do lists for their patients, who can unlock them on their own smartphones using an activation code issued by their doctor. They can then mark the tasks they’ve done and give feedback, which is delivered to medical staff through their private dashboard. Although Wellframe is currently focused on cardiac rehabilitation, it could be broadened to encompass other conditions in the future. The app enables patients to improve without hands-on help from doctors, who nevertheless can continue to monitor their patients remotely. Considering doctors are often strapped for time, keeping an eye on patients once they have left their care may be an unlikely expectation. But so long as patient privacy is respected, could this be part of the future of healthcare? Spotted by: Murtaza Patel A wine cellar isn’t something that can be found in every household, although startups such as Spiral Cellars have aimed to make them a possibility for those without the funds to build their own. Now Seattle-based PHENOL55 is offering those interested in wine a place to store their collection off-site, as well as show it off to guests through the company’s iPad app. Each customer has the bottles in their collection stored in the correct conditions in its secure climate-controlled cellar. Bottles are also inventoried, photographed and presented in a stylishly-designed digital catalog available through the PHENOL55 app. Users can add their own tasting notes and view professional reviews of each bottle, as well as use the app as a visual menu for visitors. When a bottle has been selected, customers can also order a pick-up or courier service through the app. Membership begins from USD 3.45 per case per month. PHENOL55 is bringing wine collecting into the 21st century, while also enabling homeowners without the space or money to store their own collection to enjoy the next best thing. What other more traditional pastimes could be given a digital makeover? Spotted by: Dietfried Globocnik Public wifi – as we’ve seen – can come from unexpected locations, including sidewalk slabs and even donkeys. Now South Korean-based advertising agency Cheil has created wifi movie posters, offering fans the connectivity to access extra content. Working in collaboration with film distributer CJ Entertainment, the company realized that the static nature of traditional movie posters mean they struggle to compete for attention in today’s fast-moving digital world. While many advertisers have opted for QR codes to provide an element of interactivity to print campaigns, Cheil installed wifi-enabled devices on the billboards holding posters for a movie called The Berlin File. When passersby stood next to the posters a wifi connection with the movie’s name could be clicked, automatically loading details about the film, links to trailers and the chance to purchase cinema tickets. According to the creators, the initial trial found that the film website’s wireless users accounted for a 28.5 percent increase in traffic, and those users stayed on the site for five times longer than regular users. After engaging with the movie content, users were still able to browse other sites using the free wifi. The innovation makes posters more useful by offering a service alongside free content to capture the attention of smartphone users who may otherwise have been too busy staring at their devices to notice. Considering wifi isn’t yet ubiquitous, how can the provision of free connectivity help get mobile users engaged with your brand? It’s no secret that technology can help locate what’s lost, whether it be pets, objects or children. Whereas many of the innovations we’ve seen in this area have been RFID-enabled, however, New York designer Asher Levine has turned instead to Bluetooth-enabled microchips as a means of keeping track of the items in his fashion line. Levine is known for creating custom garments for Will.I.Am., The Black Eyed Peas, Bruno Mars and Lady Gaga, among others. Recently, Levine reportedly partnered with Phone Halo, developer of tracking software for Bluetooth devices, to embed garments in his Fall/Winter 2013 collection with Bluetooth-enabled microchips. That way, if items are misplaced or stolen, owners can simply press a button within an accompanying iPhone app to make the garment in question “ring” out loud, according to a Co.Design report. If they’re too far away, the app will apparently locate them in Google Maps. Another innovation, another step closer to the Internet of Things. Tech-minded entrepreneurs: how could you take the concept a step further? International relocation can be an exciting, yet daunting, prospect. Whether moving as an individual, or with a company, there are myriad factors to keep in mind when looking for a new home, office or job, as well as sorting out official documentation to make citizenship valid. This was a frustration that MOVE Guides founder Brynne Herbert experienced on several occasions as she moved around the world. Each move was time-consuming and left her stressed before she’d even arrived at her new home, prompting her to found MOVE Guides, which aims to make international relocation easier for individuals and businesses. Brynne’s background lies in finance, having previously worked for Standard Chartered Bank and Lehman Brothers, first as an Analyst in Hong Kong and then as an Associate in Singapore. She set up MOVE Guides while she was studying for her MBA at London Business School in 2011, taking her experience of having to regularly relocate for work as a motivation. We caught up with Brynne to find out how her startup is faring since we last covered it.
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
5. What drove you crazy when building your business?
Constantly being asked how it feels to be a woman entrepreneur! At MOVE Guides, we are focused on transforming international relocation. We work exceptionally hard to create the best product and experience for our customers (be they HR professionals, suppliers or individuals moving), and that’s our sole focus….male or female!
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
4. What’s the secret ingredient to success as an entrepreneur?
I don’t believe there is one single ingredient to becoming a successful entrepreneur. It takes a combination of many characteristics to be successful. What I can advise is that you need to be relentless and resilient…and absolutely focused on your vision. One of the best quotes I’ve ever heard is that “Great things happen when ordinary people become obsessed with something”. I think that pretty much sums up being an entrepreneur.
5. What drove you crazy when building your business?
Constantly being asked how it feels to be a woman entrepreneur! At MOVE Guides, we are focused on transforming international relocation. We work exceptionally hard to create the best product and experience for our customers (be they HR professionals, suppliers or individuals moving), and that’s our sole focus….male or female!
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
3. How do you unwind or relax when you’re not working on MOVE Guides?
I work A LOT. However, I make it a point to squeeze in morning runs whenever I can and yoga on weekends. I’m an avid marathon runner and often find my best ideas come to me on runs. I also read the Financial Times and The Economist religiously. But the most important way I relax outside of the office is just by spending time with my husband!
4. What’s the secret ingredient to success as an entrepreneur?
I don’t believe there is one single ingredient to becoming a successful entrepreneur. It takes a combination of many characteristics to be successful. What I can advise is that you need to be relentless and resilient…and absolutely focused on your vision. One of the best quotes I’ve ever heard is that “Great things happen when ordinary people become obsessed with something”. I think that pretty much sums up being an entrepreneur.
5. What drove you crazy when building your business?
Constantly being asked how it feels to be a woman entrepreneur! At MOVE Guides, we are focused on transforming international relocation. We work exceptionally hard to create the best product and experience for our customers (be they HR professionals, suppliers or individuals moving), and that’s our sole focus….male or female!
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
2. Can you describe a typical working day?
The term “typical” doesn’t exist in a start-up founder’s vocabulary. I spend a lot of time on the phone or travelling to the US and throughout Europe speaking to suppliers, corporate partners, investors and potential new hires. Things are moving quickly and our expansion into international cities is growing rapidly! Most of my evenings are spent on the phone in the US (due to the time difference), which means Asia takes priority for my morning phone calls.
3. How do you unwind or relax when you’re not working on MOVE Guides?
I work A LOT. However, I make it a point to squeeze in morning runs whenever I can and yoga on weekends. I’m an avid marathon runner and often find my best ideas come to me on runs. I also read the Financial Times and The Economist religiously. But the most important way I relax outside of the office is just by spending time with my husband!
4. What’s the secret ingredient to success as an entrepreneur?
I don’t believe there is one single ingredient to becoming a successful entrepreneur. It takes a combination of many characteristics to be successful. What I can advise is that you need to be relentless and resilient…and absolutely focused on your vision. One of the best quotes I’ve ever heard is that “Great things happen when ordinary people become obsessed with something”. I think that pretty much sums up being an entrepreneur.
5. What drove you crazy when building your business?
Constantly being asked how it feels to be a woman entrepreneur! At MOVE Guides, we are focused on transforming international relocation. We work exceptionally hard to create the best product and experience for our customers (be they HR professionals, suppliers or individuals moving), and that’s our sole focus….male or female!
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here.
1. Where did the idea for MOVE Guides come from?
I founded MOVE Guides because of the immense challenge I always found when moving around the world. MOVE Guides was born out of the personal pain that I always felt when moving to new cities – a similar challenge that I saw friends, colleagues and fellow expats experience! When I moved to London, I first lived in a sublet apartment with no hot water or internet, and at the same time had no bank account or mobile phone! In a moment of frustration one day, I asked my husband why it was so hard to plan an international move and so easy to plan international travel. He said I should change it…so I did! When I started looking at the market, I realized that the relocation industry was still very traditional and lacked modern enterprise software for HR. I decided there needed to be a way to introduce innovative technology and a strong customer focus to global mobility and employee relocation.
2. Can you describe a typical working day?
The term “typical” doesn’t exist in a start-up founder’s vocabulary. I spend a lot of time on the phone or travelling to the US and throughout Europe speaking to suppliers, corporate partners, investors and potential new hires. Things are moving quickly and our expansion into international cities is growing rapidly! Most of my evenings are spent on the phone in the US (due to the time difference), which means Asia takes priority for my morning phone calls.
3. How do you unwind or relax when you’re not working on MOVE Guides?
I work A LOT. However, I make it a point to squeeze in morning runs whenever I can and yoga on weekends. I’m an avid marathon runner and often find my best ideas come to me on runs. I also read the Financial Times and The Economist religiously. But the most important way I relax outside of the office is just by spending time with my husband!
4. What’s the secret ingredient to success as an entrepreneur?
I don’t believe there is one single ingredient to becoming a successful entrepreneur. It takes a combination of many characteristics to be successful. What I can advise is that you need to be relentless and resilient…and absolutely focused on your vision. One of the best quotes I’ve ever heard is that “Great things happen when ordinary people become obsessed with something”. I think that pretty much sums up being an entrepreneur.
5. What drove you crazy when building your business?
Constantly being asked how it feels to be a woman entrepreneur! At MOVE Guides, we are focused on transforming international relocation. We work exceptionally hard to create the best product and experience for our customers (be they HR professionals, suppliers or individuals moving), and that’s our sole focus….male or female!
6. What motivates you to keep going?
I believe that the world needs people with global capabilities to solve global problems. We live in an uniquely interdependent world, and we need people with the cross-cultural capabilities necessary to work together to improve society. Moving abroad and acquiring these networks and capabilities should be far easier than it is today…for both individuals and organizations. I always found it exciting and rewarding to move to new cities, but exceptionally difficult and inefficient. Our team is full of people who have moved and lived around the world, and experienced this pain. Every day, we get throngs of emails from others who have experienced the same challenges and are grateful for what we are doing at MOVE Guides. The mission to make moving as easy as traveling, and help ease the flow of capital and labour keeps me going.
7. If you were to start again, what would you do differently?
Without a doubt I would have started recruiting for any position we had earlier. It’s very difficult to recruit great talent in today’s market and I think we underestimated that at points. We have an amazing team right now and I look forward to watching it grow!
8. Where do you see your business in five years, and how will you get there?
MOVE Guides will help labor and capital flow more easily around the world. We will help organizations build global talent pools and benefit from the data about their talent pools to optimize staffing, career development and performance. We plan to be the leading HR technology software for global mobility departments in five years.
9. If you weren’t working on MOVE Guides, what would you be doing?
This is actually a common question at team drinks! I used to say that I’d love to be a writer, but I recently decided I’d actually prefer to work in space exploration!
10. Tell Springwise a secret…
My desk is the messiest in the office!
11. Any final words for aspiring entrepreneurs?
Be exceptionally passionate about your business and goal. Focus relentlessly on it and expect to work, hard! London’s start-up scene is booming and there are events, advisors and drinks a-plenty. Do not allow yourself to lose focus!
Thanks Brynne!
You can read more about MOVE Guides here, or visit the MOVE Guides site here. While QR codes have become a popular way for businesses to easily link to digital content, truly integrating them into campaigns can take a little more creativity. We’ve already seen Korean retailer Emart use the sun to create a shadow code that can only be scanned at a particular time of the day, and now a recruitment campaign from Berrge Tattoo is getting artists to color in a code precisely enough to be able to unlock a link to apply for a job at the company. Created by Turkey-based advertising agency Büro, the print ad featured a faint QR code superimposed on a skin-like image, with the text ‘New tattoo artists wanted. To apply, fill in the QR code carefully’. The idea behind the campaign is that only those with a steady hand and the patience to complete an awkward task will be able to scan the completed code and apply for a position. Although a seemingly simple concept, Büro thought outside the box to make QR codes more useful for their clients’ needs. Are there other ways to better engage audiences with this technology? Spotted by: Tracy Chong