Cookbook-only store with test kitchen and café
‘Try before you buy’ is an ages-old maxim that’s at the heart of the tryvertising trend we write about so often. It’s a tough one to apply to books, though—beyond enabling browsing—and even tougher when it comes to cookbooks. That’s where 25° Celsius comes in. First, it’s a bookstore that sells only cookbooks. Second, it features an on-site test kitchen and café that lets patrons sample from the recipes served up on the shelves.
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