6 things you should know to navigate the China journey with confidence

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With China accounting for 42 percent of the world’s e-commerce economy and 21 percent of the global R&D spending, businesses with serious ambitions cannot ignore the opportunity which China represents. Organised by the China-Britain Business Council, the 6th SME China Forum offered a broad range of practical advice for any company new to China or expanding in this market. We have summarised the day into six key takeaways to help you prepare for your China journey and gain a competitive edge. Understand the market: As China shifts to a more consumer-driven economy, the market is changing at an increasingly fast pace. If…

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