Surveys by iPhone at Swedish 7-Eleven

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Regular Springwise readers may remember our coverage this past spring of the iPhone app used by Swedish 7-Eleven to entice users into the store. That app combined a store locator with coupons for free coffee and biscotti, and now the company has added a third feature: the ability to conduct customer surveys by mobile phone. When it's first started up, the new version of 7-Eleven's iPhone application displays the latest offer from a participating manufacturer. The first company to test out the new app, for example, was Wrigley’s, which offered a free pack of its new Juicy Fruit gum. Consumers…

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