Posts Categorized: campaign

CO2 from cars used as ink on public health billboard

A Peruvian natural gas company ran a campaign that used pollution from passing cars to reveal a billboard message.

Protest beer asks everyone to help combat climate change

Made with ingredients from areas most affected by global warming, a limited edition beer is donating proceedings to a climate change charity.

An ad you can only see outdoors

L.L. Bean has launched a new campaign with an ad that is invisible until it is taken outside.

New campaign lets Instagram users eat their posts

Food processing company has partnered with a Brazilian marketing firm to allow Instagram users to eat the food they are admiring in posts.

Interactive public health campaign checks lung capacity

Run by Cancer Research UK to raise awareness of the dangers of smoking, the ad invites people to blow into a tube to reveal the poster’s full message.

Matchbox design highlights the danger of smoking

Ukrainian advertising agency has created a matchbox with a lung-shaped striking pad that damages with each use.

New plate soaks up oil, reduces calorie intake

Soaking up 30 calories per meal, the reusable, washable AbsorbPlate is the Thai Health Promotion Foundation’s latest healthy eating tool.

Designated bus seating for friendly people in Brazil

Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.