Posts Categorized: marketing

Ad agency turns Youtube views into cars

Dutch agency has worked with one of the largest car manufacturers to launch an ad campaign that trades YouTube views for new cars.

New wearable device interacts with fans at live events

US startup has invented an innovative way of engaging with fans and capturing data from live events.

Device helps local stores compete with online giants

A new gadget aims to help small brick-and-mortar retailers compete with the large online retailers by letting potential customers see their stock online.

New campaign lets Instagram users eat their posts

Food processing company has partnered with a Brazilian marketing firm to allow Instagram users to eat the food they are admiring in posts.

AI matches brands with social media influencers

AI tool scores influencers that rank in the top one percent of their social media network for brands to choose who best to work with.

Yogurt company providing mobile coupons via TV ad

The yogurt company has introduced a new TV ad campaign that includes a mobile call-to-action to receive money-off coupon.

Free luggage wrapping service used as advertising

Samsonite wrapped more than 1,200 suitcases in one day in Spain’s Palma airport for passengers agreeing to display a large “I Wish I Had A Samsonite” sign.

Designated bus seating for friendly people in Brazil

Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.