An ad campaign has adopted the viral trend of social activism off the back of #MeToo.
Posts Categorized: marketing
AI profiling brings targeted advertising into the physical marketing sector.
A mentorship platform connects startups, founders and marketers with growth marketing mentors.
Future-oriented shipbuilding company simulates operations before construction to increase productivity and reduce costs.
A new makeup line tailored to men is being released by a cosmetics industry leader.
A scented bus shelter advert introduces the first cookbook by a popular cooking blog team.
A new app allows companies to outsource their customer service and sales support to ordinary people
Targeted at B2B marketing, operations, sales and analytics professionals, this platform offers up-to-date data and intelligence.
Dutch agency has worked with one of the largest car manufacturers to launch an ad campaign that trades YouTube views for new cars.
15-second advertisements that are only ever shown once incite shoppers to make quick decisions on pricey items.
US startup has invented an innovative way of engaging with fans and capturing data from live events.
An AI-driven platform aims to predict exactly where and when brands place their marketing for the most impact.
A new gadget aims to help small brick-and-mortar retailers compete with the large online retailers by letting potential customers see their stock online.
Food processing company has partnered with a Brazilian marketing firm to allow Instagram users to eat the food they are admiring in posts.
Brandless offers food and household goods without the fancy packaging and marketing often seen in store.
Plugg is a ‘social media marketplace’, a database of brands users can pitch to as a way to take control of monetising their online influence.
AI tool scores influencers that rank in the top one percent of their social media network for brands to choose who best to work with.
The yogurt company has introduced a new TV ad campaign that includes a mobile call-to-action to receive money-off coupon.
Samsonite wrapped more than 1,200 suitcases in one day in Spain’s Palma airport for passengers agreeing to display a large “I Wish I Had A Samsonite” sign.
Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.