A cosmetic company with fan-based influence
Fashion & Beauty
Tarte Cosmetics is allowing its fans to get involved with its product marketing
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Spotted: Tarte Cosmetics is a beauty brand known for having fans. They have labelled themselves as “#Tartelettes” and are actively involved in the product development and review process. This is part of the company’s strategy to re-shape the future of the beauty industry by taking customisation to the next level.
For example, Tarte have cleverly turned to Instagram to announce new beauty products with a name chosen by fans. The company tasks fans to share an inspirational quote that would not only help name the beauty product but also effectively market the product. This is a fun and interactive way to guarantee engagement from their followers.
Candace Craig Bulishak, the Chief Marketing Officer (CMO) of Tarte, explained: “When we look at our social strategy every three to six months, we look at new platforms and new ways brands, influencers and fans are using it.”
27th January 2018
Website: tartecosmetics.com
Contact: tartecosmetics.com/contact-us
