A fan-sourced customer service and sales platform

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As brands become larger, they often find that making a personal connection with their audience becomes more of a challenge. Hoping to help remedy this, Utah-based Needle connects a brand’s biggest fans with customers seeking product advice, enabling a personal dialogue via text, video or voice chats. In their own words Needle are a “fan-sourcing sales platform”. Founder Morgan Lynch identified a need to connect consumers to product experts in real-time, for help with purchase decisions or to get support. While call centers are seen by many as impersonal or robotic, Needle recruits brand advocates called “Needlers” — a brand’s…

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