During the interactive virtual reality appointment with a dealer, customers see the vehicle from multiple angles and can try out features for a real-time inspection
Spotted: Immersive content production studio REWIND’s Salesdrive service lets potential car buyers browse from the comfort of their home. During the interactive virtual reality appointment with a dealer, customers see the vehicle from multiple angles and can try out features for a real-time inspection.
The dealer has different menus available including Lifestyle and Customization that allow buyers to see different options, including a bike (in a rack on top or in the trunk), baby seats, colours, wheels and other performance options.
After a meeting, analytics including heat maps that show where customers were looking can help dealers further tailor their presentations. And with multiple users able to attend an appointment, the entire car-buying process becomes more collaborative and easier to arrange. Developed in partnership with HP and Intel, the Salesdrive proof of concept was debuted at Unite LA in October 2018.