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A customized cup of joe

Retail

We’ve featured two businesses that offer custom-blended tea: Blends For Friends in the UK and Design A Tea in the US. Since tea-lovers aren’t the only ones to yearn for a hot beverage they can call their very own, we knew it wouldn’t be long before one of our Springspotters pointed us to a company offering custom-blended coffee. From Germany this time, Sonntagmorgen (German for Sunday morning) sells made-to-order coffee blends online. Customers can choose from nine regional varieties and set their own blend ratios. A 250 gram pack of coffee can contain 4/7ths Ethiopian Sidamo and 3/7ths Indian Pearl Mountain, for example. Adjusting is easy: just flick arrows up or down. Once the momentous blend decisions have been made, coffee-meisters specify a grind (or whole beans), and can then move on to add flavouring. Sonntagmorgen offers 13 aromas, ranging from vanilla to chili peppers, and users can select up to three. Finally, customers pick a name for their personal brand of joe, which is printed on the label along with the varieties and aromas used. Prices for a custom-made blend depend on the types of coffee used, but average around EUR 7 for a 250 gram bag. Until entire pantries can be stocked with personalized food, customization opportunities abound for smart and creative entrepreneurs. (Related: Mixed-to-order muesli.) Spotted by: Sven Hock

Website: www.sonntagmorgen.com

Contact: www.sonntagmorgen.com/index/kontakt

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