A lesson in loyalty marketing

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Just when we thought we possessed every loyalty card ever invented by supermarkets, airlines and gas stations, US based Upromise proves that if you pick a worthy cause, you can still attract millions of consumers eager to sign up for the next big thing in loyalty programs: saving money for your kids' tuition! Upromise combines the popularity of frequent flyer-like schemes with the ease of credit card reward programs. Consumers register their existing credit card details with Upromise (no fees are charged), then shop at participating companies -- using the credit or debit card they've registered with Upromise -- to…

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