A personalized landing page for every customer

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While most direct marketing efforts invite consumers to reply by mail, a full 42 percent of interested recipients prefer to respond online, according to a recent study by the Direct Marketing Association. Rather than send those consumers to a generic landing page—where the likelihood they'll stay diminishes with every click—new technology from MindFireInc lets companies create a personalized URL and landing page for each and every consumer. LookWho'sClicking automates the creation and management of direct marketing campaigns using dynamic landing pages, personalized URLs, response tracking and more. Using a company's campaign mail file, the software first generates and hosts a…

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