A public incentive to stick to one’s goals

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The first few days and weeks of any new year are notorious for testing—and too often defeating—the resolve of resolution-makers around the world. Similar to Pfizer's recent Times Square effort aimed at those trying to quit smoking, a new site out of Estonia uses financial incentives and a social approach to help make consumers' resolutions stick. Tallinn-based Pledgehammer gives people a way to make their resolutions public, whether it's stopping smoking, losing 20 lbs. or—to take an example from the more than 100 on the site—taking better care of one's tractor. When they make their pledge, users are asked to…

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