A status story for spinach

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We've written about product life stories before—identifiers that link a commodity to its origin. The two examples we previously featured were for organic bananas and fair-trade coffee. Which makes sense, since consumers who pay a premium for organic or fair-trade products are often more interested in background information about the products they consume. Which is why we were pleased to spot Iglo's Woher kommt Ihr Spinat program. Iglo, a European market leader in the frozen foods segment, recently added tracking codes to their packages of ordinary, non-premium spinach. Consumers can type in the code on Iglo's website and see exactly…

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