A status story for spinach
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
We've written about product life stories before—identifiers that link a commodity to its origin. The two examples we previously featured were for organic bananas and fair-trade coffee. Which makes sense, since consumers who pay a premium for organic or fair-trade products are often more interested in background information about the products they consume. Which is why we were pleased to spot Iglo's Woher kommt Ihr Spinat program. Iglo, a European market leader in the frozen foods segment, recently added tracking codes to their packages of ordinary, non-premium spinach. Consumers can type in the code on Iglo's website and see exactly…
Spotted another good idea???
Join our network and earn rewards