A TripAdvisor for parents-to-be
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Baby-oriented websites provide a unique marketing opportunity, since they’re aimed at a highly motivated readership—new parents—who have a strong desire to learn and share their experiences. For advertisers, the value stems from bonding with new customers at a moment when they’re experiencing a major and (mostly) positive life transition. When a new baby arrives, families must make new purchase decisions on everything from diapers to cleaning products and foods. British website Babyfy is hoping to tap into that marketing potential by publishing expert reviews on baby products, giving the complete lowdown on every brand of stroller/pram/pushchair and dozens of other product categories.
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