Ad agency develops novel way to get rid of mosquitoes

ga('send', 'event', 'Health & Wellbeing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

Mosquito-borne illnesses, such as malaria and dengue fever, cause millions of deaths every year. So, when marketing agency BBDO Bangkok was approached to help raise awareness of mosquito prevention in the slums of Bangkok, the company decided to do something different. Instead of creating ads, they devised a way to eliminate the mosquitoes themselves. Working with SCG Chemicals and Institut Pastuer, BBDO developed The Nano Shoes – a way to get mosquitoes themselves to deliver a chemical that kills mosquito larvae. The Nano Shoes uses BTI larvicide, which is a synthetic, naturally-occurring bacterium that kills mosquito larvae. BTI has been…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.