Ad agency develops novel way to get rid of mosquitoes
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Mosquito-borne illnesses, such as malaria and dengue fever, cause millions of deaths every year. So, when marketing agency BBDO Bangkok was approached to help raise awareness of mosquito prevention in the slums of Bangkok, the company decided to do something different. Instead of creating ads, they devised a way to eliminate the mosquitoes themselves. Working with SCG Chemicals and Institut Pastuer, BBDO developed The Nano Shoes – a way to get mosquitoes themselves to deliver a chemical that kills mosquito larvae. The Nano Shoes uses BTI larvicide, which is a synthetic, naturally-occurring bacterium that kills mosquito larvae. BTI has been…
Spotted another good idea???
Join our network and earn rewards