Ad agency develops novel way to get rid of mosquitoes
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Mosquito-borne illnesses, such as malaria and dengue fever, cause millions of deaths every year. So, when marketing agency BBDO Bangkok was approached to help raise awareness of mosquito prevention in the slums of Bangkok, the company decided to do something different. Instead of creating ads, they devised a way to eliminate the mosquitoes themselves. Working with SCG Chemicals and Institut Pastuer, BBDO developed The Nano Shoes – a way to get mosquitoes themselves to deliver a chemical that kills mosquito larvae.
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