Ad agency harness kids’ imagination while teaching them tricks of the trade

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Tapping the creativity and oddball imagination of young kids isn't a new idea, and in the past brands such as Whole Foods have already crowdsourced eco ideas from teenagers. Now the Pets4Pets Project has developed a new ad campaign that consulted children during every step of the process. Working with Italian agency Leo Burnett, the kids were tasked to come up with ideas that could demonstrate the plight of pandas on the brink of extinction for print, radio and TV spots for WWF Italy. The young participants were encouraged to go wild with their concepts and create as many as…

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