Ad agency turns Youtube views into cars

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Marketers know that YouTube clicks are a valuable currency. Now, Amsterdam-based ad agency J. Walter Thompson has found a way to turn clicks into actual currency with its pay with views campaign for Opel. The innovative campaign works like this: consumers borrow one of Opel’s new ‘Online Edition’ cars for a test drive and use the car to create a video. They then upload the video to YouTube. If the video earns enough clicks, Opel will accept the views instead of cash as payment and the video creator gets a free car.

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