Recruitment ad requires skilled tattoo artists to accurately shade in a QR code

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While QR codes have become a popular way for businesses to easily link to digital content, truly integrating them into campaigns can take a little more creativity. We've already seen Korean retailer Emart use the sun to create a shadow code that can only be scanned at a particular time of the day, and now a recruitment campaign from Berrge Tattoo is getting artists to color in a code precisely enough to be able to unlock a link to apply for a job at the company. Created by Turkey-based advertising agency Büro, the print ad featured a faint QR code…

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