Ad campaign enables anyone to spend 3 minutes as a robot in Italy

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Platforms such as Skype and FaceTime have brought video communication across continents into the mainstream, but telepresence technologies are beginning to add an extra immersive element to connecting with remote locations. San Pellegrino US has taken this onboard with its Three Minutes in Italy campaign, which enables fans in North America to take a virtual tour of the European country from the comfort of their home.

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