Ad campaign uses feature film to encourage organ donations

Ad campaign uses feature film to encourage organ donations

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Around 22 people in the US die every day due to a lack of donated organs. To encourage people to donate, advertising collective JohnXHannes New York and agency Active Theory developed a campaign that included a feature film, website, and interactive digital billboards. The campaign was called #GiveYourHeart and was launched by medical centre Montefiore Health System and charity Donate Life America. The campaign is intended to bring awareness to the need for more organ donors. The central part of the campaign is a feature film, titled Corazón, which was produced by Serial Pictures.

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