An ad you can only see outdoors

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As more and more retail sales move online, older brands have often struggled to adapt. The century-old clothing retailer L.L. Bean has not been immune to these changes - the company has responded to flat sales with recent announcements that it is trimming its workforce and scaling back the opening of new stores. L. L. Bean has also decided to return to its roots - the outdoors, with an ad campaign designed to encourage a wider range of buyers. Portland, Maine-based Via Agency was commissioned to design a quirky new campaign around a ‘manifesto’ reiterating the company’s commitment to the…

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