An ad you can only see outdoors

An ad you can only see outdoors

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

As more and more retail sales move online, older brands have often struggled to adapt. The century-old clothing retailer L.L. Bean has not been immune to these changes – the company has responded to flat sales with recent announcements that it is trimming its workforce and scaling back the opening of new stores. L. L. Bean has also decided to return to its roots – the outdoors, with an ad campaign designed to encourage a wider range of buyers.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update