An ad you can only see outdoors
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
As more and more retail sales move online, older brands have often struggled to adapt. The century-old clothing retailer L.L. Bean has not been immune to these changes – the company has responded to flat sales with recent announcements that it is trimming its workforce and scaling back the opening of new stores. L. L. Bean has also decided to return to its roots – the outdoors, with an ad campaign designed to encourage a wider range of buyers.
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