Ad-supported navigation

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Tourism & Travel', 'article', 'article-industry-impression', {nonInteraction: true});

Companies including the likes of Google have long touted the potential of GPS-based advertising, and that promise recently came a step closer with a new, ad-supported GPS device from adNav. adNav's Boomerang is an ad-supported mobile concierge system with built-in GPS navigation that's currently targeted at hotels, airlines and car rental agencies as an extra amenity for out-of-town visitors. The idea is that when a traveller arrives at one of AdNav’s partner hotel or other locations, they are offered the Boomerang for a few dollars a day (the goal is for it to be free eventually, adNav says). In addition…

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