Advanced analytics measure demand for TV content in real-time
The way users consume TV content has evolved enormously over the last 15 years, with traditional linear TV taking a step back to Video On Demand services and all new streaming portals (Netflix, Amazon Prime etc), making TV consumption much more fluid and dynamic. But the way audiences are measured hasn’t kept up with this evolution – most Broadcasters only have two figures to work with, Overnights (figures released each morning showing how many watched what on regular TV last night, based on a small subset) and Consolidated (each individual show’s VOD viewing figures, watched on the Broadcaster’s own VOD player).
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