An advertising agency is making light of air pollution in China

An advertising agency is making light of air pollution in China

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We have seen gamification used to incentivise the things that nobody enjoys. In a bid to raise awareness about traffic offenses in China, authorities gamified the highway code by retracting fines from those who could correctly answer on the spot questions. And, in the UK a company used games to motivate call centre employees. Now, in China, an advertising agency has collaborated with fog mask brand, Kobayashi, to metaphorically lift the cloud created by dangerous air pollution levels with a new game, Air Pollution Discount.

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