An advertising agency is making light of air pollution in China

An advertising agency is making light of air pollution in China

spotlight-china-snapshot-cover
Enjoy this article? You may also be interested in our Spotlight on China Innovation Snapshot >>
ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

We have seen gamification used to incentivise the things that nobody enjoys. In a bid to raise awareness about traffic offenses in China, authorities gamified the highway code by retracting fines from those who could correctly answer on the spot questions. And, in the UK a company used games to motivate call centre employees. Now, in China, an advertising agency has collaborated with fog mask brand, Kobayashi, to metaphorically lift the cloud created by dangerous air pollution levels with a new game, Air Pollution Discount.

spotlight-china-snapshot-cover
Enjoy this article? You may also be interested in our Spotlight on China Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update